2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C01 Guerrilla Marketing & Stunts
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE DISAPPEARANCE
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE LIVE SURPRISE
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
BANKSY TAKEOVER
MALL OF THE EMIRATES / MALL OF THE EMIRATES - WORLD'S LARGEST BANKSY EXHIBITION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
MINI ROUNDABOUT
MINI / MINI
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
CRAZY LOVE
MINISTRY OF TOURISM / MINISTRY OF TOURISM CAMPAIGN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GO ANYWHERE
CLOROX / CLOROX EXPERT WIPES
HORIZON FCB Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
C02 Live Shows / Exhibitions
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES
CHRISTMAS WILDFIRE
MALL OF THE EMIRATES / MALL OF THE EMIRATES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
BANKSY TAKEOVER
MALL OF THE EMIRATES / MALL OF THE EMIRATES - WORLD'S LARGEST BANKSY EXHIBITION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
C03 Competitions & Promotional Games
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT
BATTLE OF THE GAMERS
BMW / BMW
ZENITH Dubai UNITED ARAB EMIRATES
C04 Customer Retail / In-Store Experience
READ THE LABEL
BARAKAT / JUICES
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
CONVERTING BUSHY BEASTS TO CONFIDENT GENTS!
PROCTER AND GAMBLE / KING C. GILLETTE
LIQUID RETAIL Dubai UNITED ARAB EMIRATES
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
C05 360° Integrated Brand Experience
BEYOND DREAMS
AL MOUJ MUSCAT / AL MOUJ MUSCAT - GOLF BEACH RESIDENCES
AL MOUJ MUSCAT OMAN
FORMULA 1 EVENT
MERCEDES-BENZ / AMG, MERCEDES-BENZ
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
ICONS OF PORSCHE
PORSCHE / PORSCHE
MCH GLOBAL Dubai UNITED ARAB EMIRATES
C06 Customer Acquisition & Retention
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
S-CLASS DELIVERY CENTERS
MERCEDES-BENZ / S-CLASS
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
MERCEDES-BENZ SERVICE TRUCK
MERCEDES-BENZ / MERCEDES-BENZ CARS
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Silver
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
D01 Tech-led Brand Experience
E-DIRECT, A NEW WAY TO SHOP LAUNDRY
ARIEL AND TIDE / ARIEL AND TIDE MOBILE APPLICATION
PROCTER & GAMBLE Dubai UNITED ARAB EMIRATES
100 METERS BLIND
SAIF BELHASA HOLDING / BELHASA DRIVING CENTER
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D02 Use of Mobile & Devices
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES
Silver
E-DIRECT, A NEW WAY TO SHOP LAUNDRY
ARIEL AND TIDE / ARIEL AND TIDE MOBILE APPLICATION
PROCTER & GAMBLE Dubai UNITED ARAB EMIRATES
THE GREATEST SPEECH
FAB / BANK
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
D03 Use of Social & Digital Platforms
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Short List
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
STEAL MY TWINKIES
EDITA / TWINKIES
ELEPHANT Cairo EGYPT
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
D04 New Realities & Voice Activation
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
E01 Launch / Re-launch
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
E-DIRECT, A NEW WAY TO SHOP LAUNDRY
ARIEL AND TIDE / ARIEL AND TIDE MOBILE APPLICATION
PROCTER & GAMBLE Dubai UNITED ARAB EMIRATES
AMG GATHERING - GT LAUNCH
MERCEDES-BENZ / GT 63
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA