2022 Winners & Shortlists

Why is this work relevant for Brand Experience & Activation?

Mercedes-Benz EQS is one of the Mercedes-Benz cars

Background

Juffali Automotive Company creates local content for the Mercedes-Benz EQS that highlights the contrast between ancient civilization and current development. Creating local content that follows the brand guidelines by showing Glimpses of Saudi landmarks can attract more views and engagements. Objectives • Create a local content social media use Increase the awareness of the new electric cars

Describe the creative idea (20% of vote)

• Using Mirrors in the AlUla region to present the car on all sides

Describe the strategy (20% of vote)

Public audiences

Describe the execution (30% of vote)

Execution • Planning phase: 5 days. • Communication phase: 4 days • Execution phase: 7 days

List the results (30% of vote)

• Winner of Viddy Award • Winner of the National Auto Award • Over 35 media publications (Newspaper, Online news sites, Social Media News channels) • Over 10k views

Please tell us how the work was designed / adapted for a single country / region / market.

using local famuos location in Saudi Arabia