Brand | MERCEDES-BENZ |
Product/Service | CLS |
Entrant | JUFFALI AUTOMOTIVE CO. Jeddah, SAUDI ARABIA |
Category | Launch / Re-launch |
Idea Creation
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JUFFALI AUTOMOTIVE CO. Jeddah, SAUDI ARABIA
|
Why is this work relevant for Brand Experience & Activation?
CLS Launch
Background
• Launching the new Mercedes-Benz CLS the following:
Describe the creative idea (20% of vote)
o CLS (Displayed in clean colored area that changed each our passed on specific moods)
Describe the strategy (20% of vote)
Sport Car Lover and SDF visitors
Describe the execution (30% of vote)
• Planning phase: 3 Weeks.
• Communication phase: 1 week
• Execution phase: 17 days.
List the results (30% of vote)
• Over 300 visitors per day
• Over 30 media publications (Newspaper, online news sites)
Credits
Basim Wali |
Juffali Automotive Company |
Planning and Managing |