2022 Winners & Shortlists

Why is this work relevant for Brand Experience & Activation?

Launching the totally new C-Class

Background

Objectives • Support Saudi Vision by sponsoring such event • Introducing and lunching the new Mercedes-Benz C-Class

Describe the creative idea (20% of vote)

o C-Class (Displayed in fully red colored area that designed with Mercedes-Benz stars and fabric elements and aerial Yoga)

Describe the strategy (20% of vote)

Car Experts, Media and SDF Visitors

Describe the execution (30% of vote)

Execution • Planning phase: 3 Weeks • Communication phase: 1 week • Execution phase: 17 days.

List the results (30% of vote)

• Over 300 visitors per day • Over 30 media publications (Newspaper, online news sites)