2022 Winners & Shortlists

Why is this work relevant for Brand Experience & Activation?

Launching the new S-Class-Maybach

Background

About Mercedes-Maybach S-Class provides excellent comfort and ultimate luxury – especially in the rear – are the top-most priority. Innovative details and exquisite materials make the Mercedes‑Maybach S‑Class a refuge that offers the brand’s hallmark experience of luxury. Juffali Automotive Company creates local content that represents the authenticity and antiquity of the car. Objectives • Create a local content social media use

Describe the creative idea (20% of vote)

• Create a local content social media use • Using Historical place in Jeddah (AL Balad)

Describe the strategy (20% of vote)

Targeting VVIPs and royal highness

Describe the execution (30% of vote)

Execution • Planning phase: 4 days. • Communication phase: 4days • Execution phase: 8 days

List the results (30% of vote)

Over 30 media photos and videos can be used by Mercedes-Benz KSA and Meddle East Over 2m views and reach

Please tell us how the work was designed / adapted for a single country / region / market.

Juffali Automotive Company creates local content that represents the authenticity and antiquity of the car.