Brand | MERCEDES-BENZ |
Product/Service | S-CLASS-MAYBACH |
Entrant | JUFFALI AUTOMOTIVE CO. Jeddah, SAUDI ARABIA |
Category | Single Market Campaign |
Idea Creation
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JUFFALI AUTOMOTIVE CO. Jeddah, SAUDI ARABIA
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Why is this work relevant for Brand Experience & Activation?
Launching the new S-Class-Maybach
Background
About
Mercedes-Maybach S-Class provides excellent comfort and ultimate luxury – especially in the rear – are the top-most priority. Innovative details and exquisite materials make the Mercedes‑Maybach S‑Class a refuge that offers the brand’s hallmark experience of luxury. Juffali Automotive Company creates local content that represents the authenticity and antiquity of the car.
Objectives
• Create a local content social media use
Describe the creative idea (20% of vote)
• Create a local content social media use
• Using Historical place in Jeddah (AL Balad)
Describe the strategy (20% of vote)
Targeting VVIPs and royal highness
Describe the execution (30% of vote)
Execution
• Planning phase: 4 days.
• Communication phase: 4days
• Execution phase: 8 days
List the results (30% of vote)
Over 30 media photos and videos can be used by Mercedes-Benz KSA and Meddle East
Over 2m views and reach
Please tell us how the work was designed / adapted for a single country / region / market.
Juffali Automotive Company creates local content that represents the authenticity and antiquity of the car.
Credits
Basim Wali |
Juffali Automotive Company |
Planning and Managing |
Links
Social Media URL