2022 Winners & Shortlists

Why is this work relevant for Brand Experience & Activation?

Juffali Automotive Company arranges a private night event for AMG owners in the Jeddah showroom, the event has a lot of entertainment and activities including launching the new Mercedes-Benz GT63 E Performance.

Background

Objectives • Introducing and lunching the new Mercedes-Benz GT63 E Performance • Socializing between AMG owners, David Coulthard, Juffali team. • Develop consumer loyalty and communication by inviting them into a private event

Describe the creative idea (20% of vote)

Creative Ideas • Lunching the new Mercedes-Benz GT63 E Performance • Celebrating (David Coulthard) “Previous formula 1 driver” • International live band • Display a demo of Formula 1 car • VIP Catering • Private Digital invitations

Describe the strategy (20% of vote)

AMG owners and media Sport car lovers

Describe the execution (30% of vote)

Execution • Planning phase: 1 Week. • Communication phase: 1 weeks • Execution phase: 7 days.

List the results (30% of vote)

• Total attendees 52 AMG owner and VIPs guest • 24 media publications (Newspaper, online news sites