2022 Winners & Shortlists

Why is this work relevant for Brand Experience & Activation?

Juffali Automotive Co. (JACO) launched a tactical campaign to highlight their event “Service on the Road”, which was created with an aim to being closer to their clients. The event’s idea was to invite Mercedes-Benz owners to bring their cars for a free check-up with a full report on the issues in their cars, along with discounts for issues requiring maintenance. The initiative increased sales in the After-Sales department, enhanced customer relationship, and increased customer trust in the brand. As a result, over 170 cars have been checked, and excellent media exposure was generated through 49 media publications on different

Background

About Juffali Automotive Company takes the service on the road and being closer to the customers, usually doing this event in public and crowded places where they bring their cars for a free check-up with a full report on the issues in their cars and discounts on the issues mentioned in the report. Objectives • Increase Sales and after sales • Develop customer relationship • Gain customer trust

Describe the creative idea (20% of vote)

Creative Idea • Free Check for all Mercedes-Benz car owners • Bringing after sales to the costumers using a fixed location (https://goo.gl/maps/2oF1GNsF9q7rMkTM7) • Offering promotions and cashback • Duration 6 Days

Describe the strategy (20% of vote)

All Mercedes-Benz owners

Describe the execution (30% of vote)

Execution • Planning phase: 8 days. • Communication phase: 3 days • Execution phase: 10 ongoing

List the results (30% of vote)

• Around 600 audiences have been notified by SMS & Email. • Over 170 cars have been checked • Over 49 media publications (Newspaper, Online news sites, Social Media News channels)