2022 Winners & Shortlists

Why is this work relevant for Brand Experience & Activation?

Juffali Automotive Co. (JACO) Developed and launched their new S-Class delivery centers, as an achieved milestone in their Service Development Strategy. The new S-Class delivery center was created out of the deep commitment of JACO to constantly develop and improve their services, and to maintain and increase their clienteles’ satisfaction. Successful exposure and reach was created on media, publishing 49 press releases that discussed the new delivery centers and the strategy behind it. As a result, the new centers received high traffic and achieved successful delivery of over 800 S-Class cars in Jeddah and Riyadh.

Background

Objectives • Increase Sales and after sales • Develop customer relationship • Gain customer trust

Describe the creative idea (20% of vote)

The creative idea is to separate the S-class owner and create a VIP center for them to receive and review their own cars.

Describe the strategy (20% of vote)

VIP (S-Class owner)

Describe the execution (30% of vote)

• Planning phase: 3 Week. • Communication phase: 1 weeks • Execution phase: 17 days.

List the results (30% of vote)

over 800 S-Class cars in Jeddah and Riyadh. Over 49 media publication