2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
CONVERTING BUSHY BEASTS TO CONFIDENT GENTS!
PROCTER AND GAMBLE / KING C. GILLETTE
LIQUID RETAIL Dubai UNITED ARAB EMIRATES
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA
LET THERE BE LIGHT
ENERGIZER / ENERGIZER PORTABLE LIGHTS
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
STEAL MY TWINKIES
EDITA / TWINKIES
ELEPHANT Cairo EGYPT
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHRISTMAS WILDFIRE
MALL OF THE EMIRATES / MALL OF THE EMIRATES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
BEYOND DREAMS
AL MOUJ MUSCAT / AL MOUJ MUSCAT - GOLF BEACH RESIDENCES
AL MOUJ MUSCAT OMAN
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A04 Media / Entertainment
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A05 Consumer Services / Business to Business
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
100 METERS BLIND
SAIF BELHASA HOLDING / BELHASA DRIVING CENTER
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
WHO'S YOUR CABBIE
RTA / RTA TAXI
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A06 Not-for-profit / Charity / Government
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
MY 1ST SPACESUIT
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Grand Prix
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
B01 Use of Ambient Media: Small Scale
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR
WUNDERMAN THOMPSON Amman JORDAN
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
READ THE LABEL
BARAKAT / JUICES
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
B02 Use of Ambient Media: Large Scale
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Silver
WHO'S YOUR CABBIE
RTA / RTA TAXI
VMLY&R Dubai UNITED ARAB EMIRATES
Bronze
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
RUNWAY AT DXB
ADIDAS / ADIDAS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B04 Use of Print or Outdoor
PLANTABLE NEWS
THE NATIONAL / NEWSPAPER
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List