Brand | MCDONLAD'S |
Product/Service | MCDELIVERY |
Entrant | FP7 McCANN Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
PRODUCE SOUND Johannesburg, SOUTH AFRICA
|
Write a short summary of what happens in the radio or audio execution or campaign.
We hear a well spoken male voice talking over a classical music track as he calmly takes the listener through a step by step guide for a ‘Rich Ragu Spaghetti Bolognese’ recipe. All seems well, when suddenly a disaster strikes – he leaves the plate of food on the table unattended and his pet dog eats it. We then close the spot with a final step – Order a McDelivery.
Script. Provide the full to radio/audio script in English.
MVO: Hello there. Today’s recipe is the Rich Ragu Spaghetti Bolognese.
Step 1 - Fry onion, garlic and mince with 1 tablespoon of olive oil.
Step 2 - Add fresh tomato, basil, oregano, and simmer for 1 hour. Oh, smells delicious.
Step 3 - Serve over aldente spaghetti and top with parmesan. Leave on table while gathering cutlery.
Step 4 - Return to find… dog eating it!?!
No! no! no! Baron!! down, bad dog, no down, down, oh, Baron…
Step 5 - Order McDelivery.
Credits
Fouad Abdel Malak |
FP7McCann |
Creative Lead |
Oliver Robinson |
FP7McCann |
Creative Lead |
Thomas Young |
FP7McCann, Dubai |
Creation |
Mike Awad |
FP7McCann |
Creation |
Cynthia Chabu |
FP7McCann, Dubai |
Production |
Karol Akl |
FP7McCann, Dubai |
Production |
Tarek Ali Ahmed |
FP7McCann |
Account Management |
Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
Sana Omran |
FP7McCann, Dubai |
Account Management |
View Script