Brand | MCDONLAD'S |
Product/Service | MCDELIVERY |
Entrant | FP7 McCANN Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
PRODUCE SOUND Johannesburg, SOUTH AFRICA
|
Write a short summary of what happens in the radio or audio execution or campaign.
We hear a well spoken female voice talking over a classical music track as she calmly takes the listener through a step by step guide for a ‘Classic Chilli Con Carne’ recipe. All seems well, when suddenly a disaster strikes – she adds too much Chilli powder making the dish far too hot to handle. We then close the spot with a final step – Order a McDelivery.
Script. Provide the full to radio/audio script in English.
FVO: Welcome eveyrone to today’s recipe for the delicious classic chilli con carne.
So, step 1 - Chop 1 large onion, 1 red pepper, 2 garlic cloves and fry on medium heat for 5 minutes. Oh, you can start smelling that already, so lovely.
Step 2 - Add mince, stock cubes, red beans and chili powder. one of my favourites.
Step 3 - Taste, mmm.
Step 4 - Add more chilli powder. There we are.
Step 5 - Taste. Mmmm.
Hhhh… Hot… Hot… John... Johnnnn... Pass me some water… Water… Hhhh… Hhhhh…
Step 6 - Order McDelivery.
Credits
Fouad Abdel Malak |
FP7McCann |
Creative Lead |
Oliver Robinson |
FP7McCann |
Creative Lead |
Thomas Young |
FP7McCann, Dubai |
Creation |
Mike Awad |
FP7McCann |
Creation |
Cynthia Chabu |
FP7McCann, Dubai |
Production |
Karol Akl |
FP7McCann, Dubai |
Production |
Tarek Ali Ahmed |
FP7McCann |
Account Management |
Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
Sana Omran |
FP7McCann, Dubai |
Account Management |
View Script