Brand | MCDONLAD'S |
Product/Service | MCDELIVERY |
Entrant | FP7 McCANN Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
PRODUCE SOUND Johannesburg, SOUTH AFRICA
|
Write a short summary of what happens in the radio or audio execution or campaign.
We hear a well spoken female voice talking over a classical music track as she calmly takes the listener through a step by step guide for a ‘Hearty Roast Chicken’ recipe. All seems well, when suddenly a disaster strikes – she falls asleep while the Chicken is in the oven and wakes up to a very burnt bird. We then close the spot with a final step – Order a McDelivery.
Cultural / Context information for the jury
We've selected typical dishes enjoyed by people of the region like a hearty roast chicken with local veggies.
Script. Provide the full to radio/audio script in English.
FVO: Hello and welcome to today’s recipe for the Hearty Roast Chicken.
Step 1 - Prepare the bird and dry its skin. Just a little pat.
Step 2 - Season generously with rosemary, thyme, bay leaves and garlic. Gorgeous aroma.
Step 3 - Roast at high heat and relax on the sofa for 30 minutes.
Step 4 - Wake up… oh… an hour later!???
Step 5 - Open the oven!!!
Oh… What the ffff… fire… fire… It’s dead!
Step 6 - Order McDelivery.
Credits
Fouad Abdel Malak |
FP7McCann |
Creative Lead |
Oliver Robinson |
FP7McCann |
Creative Lead |
Thomas Young |
FP7McCann, Dubai |
Creation |
Mike Awad |
FP7McCann |
Creation |
Cynthia Chabu |
FP7McCann, Dubai |
Production |
Karol Akl |
FP7McCann, Dubai |
Production |
Tarek Ali Ahmed |
FP7McCann |
Account Management |
Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
Sana Omran |
FP7McCann, Dubai |
Account Management |
View Script