2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

We hear a well spoken female voice talking over a classical music track as she calmly takes the listener through a step by step guide for a ‘Hearty Roast Chicken’ recipe. All seems well, when suddenly a disaster strikes – she falls asleep while the Chicken is in the oven and wakes up to a very burnt bird. We then close the spot with a final step – Order a McDelivery.

Cultural / Context information for the jury

We've selected typical dishes enjoyed by people of the region like a hearty roast chicken with local veggies.

Script. Provide the full to radio/audio script in English.

FVO: Hello and welcome to today’s recipe for the Hearty Roast Chicken. Step 1 - Prepare the bird and dry its skin. Just a little pat. Step 2 - Season generously with rosemary, thyme, bay leaves and garlic. Gorgeous aroma. Step 3 - Roast at high heat and relax on the sofa for 30 minutes. Step 4 - Wake up… oh… an hour later!??? Step 5 - Open the oven!!! Oh… What the ffff… fire… fire… It’s dead! Step 6 - Order McDelivery.