OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
Brand | OMO - UNILEVER |
Product/Service | OMO DETERGENT |
Entrant | UNILEVER Casablanca, MOROCCO |
Category | Script |
Idea Creation
|
ANGHAMI Beirut, LEBANON
|
Idea Creation 2
|
CHOUEIRI GROUP Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MAGNA GLOBAL MOROCCO Maarif, MOROCCO
|
Production
|
ANGHAMI Beirut, LEBANON
|
Write a short summary of what happens in the radio or audio execution or campaign.
The Audio ad was broken into a constant section “For each Stain there is a story “ and “Variables” sections (Name, day of week, etc..) to form the first hyper personalized audio ads in Morocco.
A simple equation of Constants & Variables would do the magic and that way we managed to get 558 variations of the audio ads by shuffling the variables to present with our consumers the first personalized ads in Morocco.
Cultural / Context information for the jury
In Morocco, Laundry habits have been always linked to day of week were women set the schedule and run the show. In a market where the use of in-home washing machines and dryers (46%) is lower than in any other region, to create awareness and increase market share we had reach out to audience and speak to them personally based on factors influencing their laundry habits and who they are.
Script. Provide the full to radio/audio script in English.
End of Week-end:
<#username>, <#TimeOfTheDay>, each stain on your clothes can say a lot about how your weekend went. Don't worry, be hands on, live life to the fullest, share it with your beloved ones and free yourself from all the worries.
With OMO stains disappear and get forgotten, but memories stay with us forever. To each stain a story, to each stain OMO
During the Week:
<#username>, <#TimeOfTheDay>, we know thinking of laundry in the middle of the week just adds up to your pain but with OMO forget about that ! be hands on, live it to the fullest, share it with your beloved ones and free yourself from all the worries.
With OMO stains disappear and get forgotten, but memories stay with us forever. To each stain a story, to each stain OMO
End of Week:
<#username>, <#TimeOfTheDay>, The week has almost ended, don't let yourself get tired! be hands on and live it
Credits
Elie Abou Saleh |
Anghami |
Vice President |
Ayda Tarek |
DMS |
Project Manager |
Sabine Oneissy |
Anghami |
Project Manager |
Mohammed Al Ogaily |
Anghami |
VP - Product |
Daniel Chelala |
Anghami |
Ad Solutions Executive |
Hossam El-Gamal |
Anghami |
VP - Egypt & North Africa |
Georges Rouhanna |
Anghami |
Audio Production Specialist |
Islam Gamal |
DMS |
Sales Director |
Sara Yousry |
DMS |
Account Executive |
Sandy Hanna |
Anghami |
Art Director |
Farid Saade |
Anghami |
Motion Graphic Designer |
Yara Mrad |
Anghami |
Copywriter |
Yassine Chaouki |
Magna Morocco |
Media |
Hicham guessous |
Magna Morocco |
Media |
Hicham guessous |
Magna Morocco |
Media |
Lamia Naguib |
Unilever |
Client |
View Script