MAZOON DAIRY MILK LAUNCH RADIO
Brand | MAZOON DAIRY |
Product/Service | DAIRY |
Entrant | BPG Dubai, UNITED ARAB EMIRATES |
Category | Fast Moving Consumer Goods |
Idea Creation
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BPG Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the radio or audio execution or campaign.
The radio advert is a modern rap song about milk. It tells you all the ways you should enjoy Mazoon Milk. The way it can be mixed and matched, sipped and dipped, paired or just plain drinking it. It is a vibrant take on having a taste for life, which is also the tagline for Mazoon Dairy.
Cultural / Context information for the jury
The radio is done by a local Omani rapper known as MC Brown. Mazoon Dairy is a brand that is 100% made in Oman and enjoyed in Oman. The Arabic version of the radio is also done in a local dialect.
Script. Provide the full to radio/audio script in English.
Buy it
Try it
Pour it
Store it
Lunch it
Brunch it
Spoon
Mazoon it
Jug it
Mug it
Milk
Enjoy it
Clink it
Drink it
Shake
Cornflake it
Mazoon.
Taste for Life.
Heat it
Treat it
Snack
Attack it.
Share it
Pair it
Tea (it)
Coffee it
Jug it
Mug it
Milk
Enjoy it
Top it
Spot it
Taste
You’ve got it
Mazoon.
Taste for life.
Credits
Louise Kotze |
BPG Orange |
Creative Director |
Justin DuPlessis |
BPG Orange |
Creative Director |
Ferand Zohdi |
BPG Orange |
Arabic Copywriter |
Sameera Wasti |
BPG Orange |
Account Management |
View Script