2020/2021 Winners & Shortlists

DA VINCI & EINSTEIN

Bronze Lynx Campaign
BrandNISSAN MIDDLE EAST
Product/ServiceNISSAN
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
2 of 2 Campaign
CategoryScript
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the radio or audio execution or campaign.

The audio starts with giving alternating specific, factual information about Leonardo Da Vinci & Albert Einstein. Starting with how both of them were polymathic geniuses but also that how they both did opposite things at same points in their lives. Some more hard-hitting & strange links like how one died at the age 67 and the other at age 76 build to the conclusion that both the Da Vinci & Einstein’s lives had a lot of strange coincidences. The listener’s attention is then drawn to an analogy that when two completely different lives can have so many coincidences, it’s not a surprise that it could be a coincidence for two drives to merge in the same lane at the same time. The spot then introduces the new Nissan Sunny that has an Intelligent Blind Spot Warning. The spot ends with the signoff – Coincidences happen, accidents shouldn’t.

Script. Provide the full to radio/audio script in English.

Da Vinci was a polymathic genius in the 16th century. Einstein was a polymathic genius in the 20th century. Da Vinci believed imagination was more powerful than knowledge. Einstein believed knowledge was more powerful than imagination. When Einstein was 16, he quit being an apprentice and started studying. When da Vinci was 16, he quit studying to become an apprentice. da Vinci died at the age of 67. Einstein died at the age of 76. Both received an informal education. Both changed history through their military inventions. Both died of sickness. And the whereabouts of both men’s remains are shrouded in mystery. Life is full of coincidences, so is it any surprise that two drivers merged into the same lane at the same time? Nissan Sunny 2021, with Intelligent Blind Spot Warning. Coincidences happen. Accidents shouldn‘t. (Nissan sonic - branding)

Credits

Name Company Role
Walid Kanaan TBWA\RAAD CCO
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Joe Lahham TBWA\RAAD General Manager/MD
Bruno Bomediano TBWA\RAAD ECD
James Robbins TBWA\RAAD ECD
Simon Raffaghello TBWA\RAAD Copywriting
Alex Pineda TBWA\RAAD CD
Bhaskar Bateja TBWA\RAAD Strategy
Wassim Abi Salloum TBWA\RAAD Client Servicing
Archna Singh TBWA\RAAD Copywriting
Nour Dalle TBWA\RAAD Account Manager
Kevin Kurian TBWA\RAAD Account Director

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