2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

The audio starts with giving alternating specific information about King Umberto I from Italy & a famous chef, also named Umberto. Starting with how both of them were born on the same day, of the same year, in the same town moving to some other pieces of information like they were both of the same height, had similar facial features. Some more hard-hitting similarities like how they both died build to the conclusion that both the Umbertos’ lives had a lot of strange coincidences. The listener’s attention is then drawn to an analogy that when two completely different lives can have so many coincidences, it’s not a surprise that it could be a coincidence for two drives to reverse in the same parking spot. The spot then introduces the new Nissan X-Trail that has an Intelligent Around View Monitor. The spot ends with the signoff – Coincidences happen, accidents shouldn’t.

Script. Provide the full to radio/audio script in English.

King Umberto I was Italy’s king in the 1900s. Famous chef Umberto wasn’t. But they were both born on the same day, of the same year, in the same town.
They were the same height. And had similar facial features. They both married women with the same name - Margherita. The restaurateur opened his restaurant on the same day the royal Umberto was crowned King.
On the 29th July 1900, chef Umberto died in a mysterious shooting accident. On the 29th July 1900, King Umberto was assassinated by an anarchist. Life is full of coincidences, so is it any surprise that two drivers are reversing into the same parking spot? Nissan X-Trail 2021 with Intelligent Around View Monitor. Coincidences happen. Accidents shouldn‘t. \ (Nissan sonic - branding)