2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

The audio starts with giving alternating specific, factual information about Abraham Lincoln & John F Kennedy. Starting with how both of them were elected to congress exactly one century apart, were elected President exactly a century apart and then moving to some other pieces of information that build to the conclusion that both the Presidents’ lives had a lot of strange coincidences. The listener’s attention is then drawn to an analogy that when two lives can have so many coincidences even while being a century apart, it’s not a surprise that it could be a coincidence for two drives to see a light as green. The spot then introduces the new Nissan X-Terra that has an Intelligent Forward Collision Warning System. The spot ends with the signoff – Coincidences happen, accidents shouldn’t.

Script. Provide the full to radio/audio script in English.

Abraham Lincoln was elected to Congress in 1846.
John F. Kennedy was elected to Congress in 1946. Abraham Lincoln was elected President in 1860.
John F. Kennedy was elected President in 1960. Both wives lost their children while living in the White House. Both Presidents were shot on a Friday. Both were shot in the head. Both successors were named Johnson. Lee Harvey Oswald was born in 1939. John Wilkes Booth was born in 1839. Booth ran from the theatre and was caught in a warehouse.
Oswald ran from a warehouse and was caught in a theatre. Life is full of coincidences, so is it any surprise that two drivers think a light is green? The All-New Nissan X-Terra 2021, with Intelligent Forward Collision Warning system. Coincidences happen. Accidents shouldn‘t. Find it in your nearest Arabian Automobiles showroom. (Nissan sonic - branding)