2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

THE SIGHTING is the story a lost family hoping for a rescue. The father of the family, assuming most of the responsibility, is desperately trying to keep his family upbeat about their chances. Any sighting they make of someone coming for them turns into despair as no one stops for them. We hear suffering and resilience as he and his ever weakening family try to hold on - depicting the inner turmoil and anguish of the human mind in wait of rescue. This is a story of fading hope that one man and his family will be saved - getting ever hungrier and desperate, that even the treasured family dog isn't safe. In the end, we realize that all this is just them struggling to wait for a food delivery.

Cultural / Context information for the jury

It's a universal insight that waiting for your food delivery is tough and does strange things to the mind. From the moment you order, it feels time slows down and minutes start to feel like hours. Thinking about the delicious food just makes this worse, especially if you don’t know how far away your driver is. Deliveroo’s app allows customers to order food based on how long their delivery will take to arrive and can track drivers door-to-door, so they always know where their delivery is, and how long they have to wait. Our competitors don't have this ability on their apps, and have longer delivery averages, so their customers are often left in the dark waiting for their food. The job of our radio campaign was to dramatize the uncertainty of waiting and let our competitors' audience know we understand their pain, and to come give Deliveroo a go.

Script. Provide the full to radio/audio script in English.

(we hear a baby crying in the background) MAIN VOICE. (a worried sounding middle aged male) "we keep watch" "Hoping for a sign that someone... anyone is coming" (we hear him speaking to his family in the background) "The'll be here really soon, ok?" MAIN VOICE "How long have we been waiting?..." "No one knows." "The children are tired." (we hear his children ask a question in the background) "When will they come daddy?" (we hear his voice in the background addressing the children, now losing it) "I don't know!" MAIN VOICE. "We're all tired." (we hear his voice in the background addressing the children) "Daddy is as upset as you are." (we hear in the background the children and the mother thinking they heard an engine - they are shouting) "Hey... help!" MAIN VOICE "wait," "could this be it?" (the engine noise passes by and disappears into the distance) "No!"... "Maybe we'll waste away before we're found!" "Mylo gives the family some hope..." (we hear the sound of a dog panting nearby) "So loyal..." "so... meaty." "No, don't think those thoughts, must stay strong." "But.... if that Pepperoni pizza doesn't arrive soon, who knows what i'll do!?" (we hear the dog whimper in despair) ANNOUNCER: “Time goes slow when you don’t know where your food is” “Switch to Deliveroo, and track drivers from door-to-door.” “Deliveroo. On-time, every-time.”