2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
D04 Digital Installations
VIRTUAL JOB FAIR - INNOVATION WITHIN THE ONLINE EVENTS SECTOR
MINISTRY OF INFORMATION AND COMMUNICATION TECHNOLOGIES / VIRTUAL JOB FAIR
EVENTAGRATE Dubai UNITED ARAB EMIRATES
D05 New Realities & Voice Activation
INFINITI QX80 MIXED RELITY EXPERIENCE
INFINITI ME / AUTOMOTIVE
MCH GLOBAL Dubai UNITED ARAB EMIRATES
E01 Launch / Re-launch
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GOT2B - HENKEL
GOT2B / GOT2B HAIR STYLING PRODUCTS
SPACE ODDITY EVENT MANAGEMENT DUBAI UNITED ARAB EMIRATES
GLC AND GLE LAUNCH EVENT
MERCEDES BENZ / GLC AND GLE
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
E02 Sponsorship & Brand Partnership
DAYDREAMING
ALEX BANK / DEBIT CARD
WUNDERMAN THOMPSON Cairo EGYPT
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
SPECIAL OLYMPICS WORLD GAMES BRAND CONTENT CAMPAIGN
AL MASAOOD GROUP LLC / AUTOMOBILE
AL MASAOOD LLC Abu Dhabi UNITED ARAB EMIRATES
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Gold
F01 Integrated Campaign led by Brand Experience & Activation
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GOT2B - HENKEL
GOT2B / GOT2B HAIR STYLING PRODUCTS
SPACE ODDITY EVENT MANAGEMENT DUBAI UNITED ARAB EMIRATES
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
G01 Local Brand
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE BEAUTY OF GREED
EDITA - BAKEROLZ & STIX / BAKEROLZ & STIX
ICON CREATIONS Cairo EGYPT
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
G03 Single Market Campaign
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
#ENDTHEIRLOCKDOWN
ANTI-RACISM MOVEMENT LEBANON / NGO FIGHTING FOR DOMESTIC WORKERS’ RIGHTS.
LEO BURNETT BEIRUT LEBANON
KICKS & KARAK (CONVERSE X PROJECT CHAIWALA COLLAB)
CONVERSE UAE / SNEAKERS (CHUCK TAYLORS)
GULF MARKETING GROUP Dubai UNITED ARAB EMIRATES
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
G04 Social Behaviour & Cultural Insight
THE HAJJ NOTES
SAUDI TELECOM COMPANY / HAJJ CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
SENSITIVITY-FREE FOOD
GSK / SENSODYNE
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THE UNCOVERED
TUNISIE TELECOM / SOCIAL SECURITY SOLUTION
WUNDERMAN THOMPSON Tunis TUNISIA
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
THANK GOD IT'S NOT MY CAR
SIXT EGYPT / CAR RENTALS
SIXT EGYPT Cairo EGYPT
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
VACATIONS IN A BOX
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#SAFETYFORSAFEKEEPERS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
THE NEW BRAVE
ALWAYS / PROCTER & GAMBLE / FEMININE CARE PADS
LEO BURNETT BEIRUT LEBANON
#HOPEISBORN
PROCTER & GAMBLE / PAMPERS / N/A - CSR
LEO BURNETT BEIRUT LEBANON
WE THE UNBURNT
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE GREAT IFTAR
GOOGLE / ONLINE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FORGOTTEN NAMES
ETISALAT UAE / BRAND
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE BEAUTY OF GREED
EDITA - BAKEROLZ & STIX / BAKEROLZ & STIX
ICON CREATIONS Cairo EGYPT
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Bronze
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
BUSINESSMAN CLASS
ETIHAD AIRWAYS / ETIHAD AIRWAYS
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES
BLAME WHO TAUGHT YOU
THE BRITISH COUNCIL / ENGLISH COURSES
DDB EGYPT Cairo EGYPT