2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A08 Corporate Social Responsibility (CSR) / Corporate Image
AL THURAYA AWARD
MERCEDES BENZ / SHE'S MERCEDES
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
ETIHAD RAMADAN FRIDGES
ETIHAD AIRWAYS / ETIHAD AIRWAYS
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES
B01 Use of Ambient Media: Small Scale
IFTAR OF TOGETHERNESS
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Gold
B02 Use of Ambient Media: Large Scale
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Bronze
IKEA 2
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
RIYADH SEASON - SUPERCLASICO HYPE
RIYADH SEASON / SUPERCLASICO MATCH
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
B03 Use of Broadcast
CAN A CHICKEN GIVE YOU THE TINGLES?
BURGER KING / CRUNCHY CHICKEN SANDWICH
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
B04 Use of Print or Outdoor
CASTROL MAGNATEC OIL PAINTINGS
CASTROL / CASTROL MAGNATEC
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
INDEPENDENCE DAY
LEBANESE ARMY / LEBANESE ARMY
TBWA\RAAD Beirut LEBANON
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
Bronze
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C01 Guerrilla Marketing & Stunts
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON
IKEA FESTIVAL SALE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Bronze
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
RIYADH SEASON - SUPERCLASICO HYPE
RIYADH SEASON / SUPERCLASICO MATCH
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
$4 A DAY
UNITED NATIONS LEBANON / CALL TO ACTION
BRANDEM Beirut LEBANON
C02 Live Shows / Concerts / Festivals
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
GALAXY S21 DRIVE IN LAUNCH
SAMSUNG / GALAXY S21
CHEIL LEVANT Amman JORDAN
C03 Exhibitions / Installations
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
AQUARIUM OF TRUTH
SPLASH FASHIONS / FASHION COLLECTION
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
YOUTUBE WAREHOUSE CAIRO
GOOGLE FZ LLC / YOUTUBE
PEW. DESIGN BUREAU Cairo EGYPT
IKEA 2
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
C04 Competitions & Promotional Games
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT