2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C04 Competitions & Promotional Games
WE GAVE AWAY AN ISLAND!
LIV. BANK / LIV. BANK
NETIZENCY Dubai UNITED ARAB EMIRATES
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
C05 Customer Retail / In-Store Experience
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
VACATIONS IN A BOX
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
STRONG TEETH...STRONG AMBITIONS
DABUR HERBAL TOOTHPASTE / DHTP
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CASTROL MAGNATEC OIL PAINTINGS
CASTROL / CASTROL MAGNATEC
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
C06 360 Integrated Brand Experience
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
STRONG TEETH...STRONG AMBITIONS
DABUR HERBAL TOOTHPASTE / DHTP
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES
THE RECHARGE TOURNAMENT
VODAFONE / VODAFONE RECHARGE CARD
WUNDERMAN THOMPSON Cairo EGYPT
C07  Customer Acquisition & Retention
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
WE GAVE AWAY AN ISLAND!
LIV. BANK / LIV. BANK
NETIZENCY Dubai UNITED ARAB EMIRATES
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
D01 Touchpoint Technology & Tech-led Brand Experience
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
FIAT WHITE FRIDAY
STELLANTIS - FIAT / FIAT 500
DIGITAS Dubai UNITED ARAB EMIRATES
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
SAUDI NATIONAL DAY MOSAIC
DALLAH ALBARAKA / MULTI SECTOR GROUP
LENZO Jeddah SAUDI ARABIA
INFINITI QX80 MIXED RELITY EXPERIENCE
INFINITI ME / AUTOMOTIVE
MCH GLOBAL Dubai UNITED ARAB EMIRATES
D02 Use of Mobile & Devices
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
THE UNCOVERED
TUNISIE TELECOM / SOCIAL SECURITY SOLUTION
WUNDERMAN THOMPSON Tunis TUNISIA
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
THE FILM WE NEVER SHOT
ZAIN TELECOM / RAMADAN FILM
LEO BURNETT Riyadh SAUDI ARABIA
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE CONTACTLESS EIDIAH
STC PAY / STC PAY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
D03 Use of Social & Digital Platforms
THE HAJJ NOTES
SAUDI TELECOM COMPANY / HAJJ CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
GOODY EDIBLE POSTS
GOODY / GOODY KITCHEN
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Short List
THE EMOJI PRAYER
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA
OLIVIA GETS HIRED
LIV. BANK / LIV. BANK'S NEW CHATBOT
NETIZENCY Dubai UNITED ARAB EMIRATES
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS
SERVICEPLAN Dubai UNITED ARAB EMIRATES
ONE HECK OF A HOUSEWARMING PARTY
TIKTOK FOR BUSINESS / TIKTOK HIVE
NETIZENCY Dubai UNITED ARAB EMIRATES
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES
RAMADAN AROUND THE WORLD
EXPO 2020 SCHOOL PROGRAMME / EXPO 2020 SCHOOL PROGRAMME
NETIZENCY Dubai UNITED ARAB EMIRATES
NATGEO MOMENTS
NATIONAL GEOGRAPHIC ABU DHABI / TV CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES
SNAPLICATION
MCDONALDS / HIRING SAUDI LOCALS
ETHOS KMS Riyadh SAUDI ARABIA
SAUDI NATIONAL DAY MOSAIC
DALLAH ALBARAKA / MULTI SECTOR GROUP
LENZO Jeddah SAUDI ARABIA
D04 Digital Installations
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES