2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A08 Corporate Social Responsibility (CSR) / Corporate Image
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON
AQUARIUM OF TRUTH
SPLASH FASHIONS / FASHION COLLECTION
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Bronze
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Gold
B01 Use of Ambient Media: Small Scale
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
IFTAR OF TOGETHERNESS
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Gold
B02 Use of Ambient Media: Large Scale
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
RIYADH SEASON - SUPERCLASICO HYPE
RIYADH SEASON / SUPERCLASICO MATCH
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
IKEA 2
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Bronze
B03 Use of Broadcast
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
CAN A CHICKEN GIVE YOU THE TINGLES?
BURGER KING / CRUNCHY CHICKEN SANDWICH
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
B04 Use of Print or Outdoor
INDEPENDENCE DAY
LEBANESE ARMY / LEBANESE ARMY
TBWA\RAAD Beirut LEBANON
CASTROL MAGNATEC OIL PAINTINGS
CASTROL / CASTROL MAGNATEC
VMLY&R COMMERCE MENA Dubai UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
Bronze
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C01 Guerrilla Marketing & Stunts
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
RIYADH SEASON - SUPERCLASICO HYPE
RIYADH SEASON / SUPERCLASICO MATCH
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
IKEA FESTIVAL SALE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
$4 A DAY
UNITED NATIONS LEBANON / CALL TO ACTION
BRANDEM Beirut LEBANON
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Bronze
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
C02 Live Shows / Concerts / Festivals
GALAXY S21 DRIVE IN LAUNCH
SAMSUNG / GALAXY S21
CHEIL LEVANT Amman JORDAN
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
C03 Exhibitions / Installations
YOUTUBE WAREHOUSE CAIRO
GOOGLE FZ LLC / YOUTUBE
PEW. DESIGN BUREAU Cairo EGYPT
AQUARIUM OF TRUTH
SPLASH FASHIONS / FASHION COLLECTION
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
IKEA 2
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
C04 Competitions & Promotional Games
NATGEO MOMENTS
NATIONAL GEOGRAPHIC ABU DHABI / TV CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES