2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT
STRONG TEETH...STRONG AMBITIONS
DABUR HERBAL TOOTHPASTE / DHTP
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
A02 Healthcare
SENSITIVITY-FREE FOOD
GSK / SENSODYNE
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
GALAXY S21 DRIVE IN LAUNCH
SAMSUNG / GALAXY S21
CHEIL LEVANT Amman JORDAN
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Grand Prix
NOW COACH: MAKE MORE HAPPEN
SAMSUNG / #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
CREATORS LOUNGE
SAMSUNG / GALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
VACATIONS IN A BOX
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THANK GOD IT'S NOT MY CAR
SIXT EGYPT / CAR RENTALS
SIXT EGYPT Cairo EGYPT
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Media / Entertainment
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
NATGEO MOMENTS
NATIONAL GEOGRAPHIC ABU DHABI / TV CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES
A06 Consumer Services / Business to Business
THE CATASTROPHIC BRIEF
CAT - COMPAGNIE D'ASSURANCE TRANSPORT / EVCAT HIMAYA
THENEXT.CLICK Casablanca MOROCCO
MOBILY PREPAID
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
THE FILM WE NEVER SHOT
ZAIN TELECOM / RAMADAN FILM
LEO BURNETT Riyadh SAUDI ARABIA
THE CONTACTLESS EIDIAH
STC PAY / STC PAY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
ONE HECK OF A HOUSEWARMING PARTY
TIKTOK FOR BUSINESS / TIKTOK HIVE
NETIZENCY Dubai UNITED ARAB EMIRATES
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
A07 Not-for-profit / Charity / Government
$4 A DAY
UNITED NATIONS LEBANON / CALL TO ACTION
BRANDEM Beirut LEBANON
Short List
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
THIQAH- E-COMMERCE NEW LAWS
THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
RIYADH SEASON - SUPERCLASICO HYPE
RIYADH SEASON / SUPERCLASICO MATCH
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Short List
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
A08 Corporate Social Responsibility (CSR) / Corporate Image
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
AL THURAYA AWARD
MERCEDES BENZ / SHE'S MERCEDES
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
AQUARIUM OF TRUTH
SPLASH FASHIONS / FASHION COLLECTION
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
ETIHAD RAMADAN FRIDGES
ETIHAD AIRWAYS / ETIHAD AIRWAYS
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES