2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
B05 Use of Events & Stunts
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON IMPACT BBDO
Beirut
LEBANON
B06 Use of Celebrity, Influencers & Key Opinion Leaders
#STEMINIST
L'OREAL / WOMEN IN SCIENCE
BPG Dubai UNITED ARAB EMIRATES BPG
Dubai
UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
#STAYHOME #STAYSAFE #LIVETHEMOMENT WITH JUMEIRAH
JUMEIRAH / JUMEIRAH
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
B07 Sponsorship & Brand Partnership
JOINT COVID-19 AIRLINE SAFETY DEMONSTRATION
SAUDIA / SAFETY FILM TO CREATE AWARENESS ON IMPORTANT INFORMATION RELATED TO COVID-19 PRECAUTIONS
FOCUS ADVERTISING Jeddah SAUDI ARABIA
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
Bronze
B08 Launch / Re-Launch
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THANK YOU RUSSIA
LADA / LADA
TBWA\RAAD Beirut LEBANON
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
THE GLOBAL OPTIMISM SURVEY
EXPO 2020 DUBAI / EXPO
MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
THE FEAR IS REAL
THE AMERICAN UNIVERSITY OF BEIRUT / THE AMERICAN UNIVERSITY OF BEIRUT
MEMAC OGILVY LEBANON Beirut LEBANON MEMAC OGILVY LEBANON
Beirut
LEBANON
THIQAH- E-COMMERCE NEW LAWS
THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
KEEP IT FOR YOU
RIYAD BANK / RIYAD BANK
GREY RIYADH Riyadh SAUDI ARABIA GREY RIYADH
Riyadh
SAUDI ARABIA
A VOICE FOR CHANGE
ASDA’A BCW / 12TH ANNUAL ASDA’A BCW ARAB YOUTH SURVEY
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
C01 Use of Digital in a PR campaign
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
UNITED KINGDOM
Short List
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
C02 Use of Social in a PR campaign
NO EYE IN JUSTICE
RISE FOR GOOD / WOMEN RIGHTS
LEO BURNETT JORDAN Amman JORDAN LEO BURNETT JORDAN
Amman
JORDAN
Bronze
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN MEMAC OGILVY
Amman
JORDAN
Grand Prix
NATIONAL DAY "RETWEET FOR THE FUTURE"
SAUDI ARAMCO / PETROLEUM COMPANY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
#EVERYONESKINGDOM
MOBILY / MOBILY
MOBILY Riyadh SAUDI ARABIA M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
Short List
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Gold
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
BURJER KINJ
BURGER KING / BRAND CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
C03 Social Community Building & Management
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS
SERVICEPLAN Dubai UNITED ARAB EMIRATES
C04 Real-time Response
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
UNITED KINGDOM
Bronze
NESCAFÉ KEYNOTE
NESCAFE / NESCAFE 3IN1
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
THE EMOJI PRAYER
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
C05 Co-Creation & User Generated Content
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
LIFEBUOY TIKTOK CHALLENGE
UNILEVER / LIFEBUOY
MAGNA Cairo EGYPT MAGNA
Cairo
MAGNA GLOBAL
Dubai
EGYPT
UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS
SERVICEPLAN Dubai UNITED ARAB EMIRATES
C07 Use of Technology
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS4DC
London
WEBER SHANDWICK MENA
Dubai
UNITED KINGDOM
UNITED ARAB EMIRATES
Bronze
D01 Research, Data Analytics & Insight Generation
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
THE GLOBAL OPTIMISM SURVEY
EXPO 2020 DUBAI / EXPO
MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
A VOICE FOR CHANGE
ASDA’A BCW / 12TH ANNUAL ASDA’A BCW ARAB YOUTH SURVEY
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
D02 PR Effectiveness
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN MEMAC OGILVY
Amman
JORDAN
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
E01 Integrated Campaign led by PR
WHERE YOU SHOP MATTERS
VISA / VISA
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
F02 Challenger Brand
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019
ALMOSAFER Riyadh UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES