Dubai Lynx 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B05 Use of Events & Stunts
#SOUNDOFRESILIENCE BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020	IMPACT BBDO Beirut	LEBANON	IMPACT BBDO Beirut	LEBANON
B06 Use of Celebrity, Influencers & Key Opinion Leaders
#STAYHOME #STAYSAFE #LIVETHEMOMENT WITH JUMEIRAH JUMEIRAH / JUMEIRAH	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
#STEMINIST L'OREAL / WOMEN IN SCIENCE	BPG Dubai	UNITED ARAB EMIRATES	BPG Dubai	UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD MOBILY / PREPAID	MOBILY Riyadh	SAUDI ARABIA
B07 Sponsorship & Brand Partnership
SELF-TIMING SOAP DELIVEROO / DELIVEROO	‿ AND US Dubai	UNITED ARAB EMIRATES	‿ AND US Dubai	UNITED ARAB EMIRATES	Bronze
JOINT COVID-19 AIRLINE SAFETY DEMONSTRATION SAUDIA / SAFETY FILM TO CREATE AWARENESS ON IMPORTANT INFORMATION RELATED TO COVID-19 PRECAUTIONS	FOCUS ADVERTISING Jeddah	SAUDI ARABIA
B08 Launch / Re-Launch
GHOST PEPPER TWISTER KFC / KFC	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
MARTIAN INK THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA	GOVERNMENT OF UAE MEDIA OFFICE Dubai	UNITED ARAB EMIRATES
THE GLOBAL OPTIMISM SURVEY EXPO 2020 DUBAI / EXPO	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES
LONELY VALENTINE SPECIALS YUM RESTAURANTS INTERNATIONAL - KFC / KFC	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES
HUNGER INSURANCE SNICKERS / CHOCOLATE	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	IMPACT PORTER NOVELLI Dubai	UNITED ARAB EMIRATES
PAY CUT WHOPPER BURGER KING / WHOPPER	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES
EQUALITY SPELL CHECK LENOVO / CORPORATE BRAND	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES			Short List
THANK YOU RUSSIA LADA / LADA	TBWA\RAAD Beirut	LEBANON
B10 Content-led Engagement & Marketing
A VOICE FOR CHANGE ASDA’A BCW / 12TH ANNUAL ASDA’A BCW ARAB YOUTH SURVEY	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
KEEP IT FOR YOU RIYAD BANK / RIYAD BANK	GREY RIYADH Riyadh	SAUDI ARABIA	GREY RIYADH Riyadh	SAUDI ARABIA
THIQAH- E-COMMERCE NEW LAWS THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS	FULLSTOP CREATIVES Riyadh	SAUDI ARABIA
THE FEAR IS REAL THE AMERICAN UNIVERSITY OF BEIRUT / THE AMERICAN UNIVERSITY OF BEIRUT	MEMAC OGILVY LEBANON Beirut	LEBANON	MEMAC OGILVY LEBANON Beirut	LEBANON
C01 Use of Digital in a PR campaign
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai	UNITED ARAB EMIRATES	MARKETTIERS4DC London	UNITED KINGDOM	Short List
GOOGLE STREET FASHION SHOW MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES	MULLENLOWE MENA Dubai MEMAC OGILVY Dubai	UNITED ARAB EMIRATES
HUNGER INSURANCE SNICKERS / CHOCOLATE	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	IMPACT PORTER NOVELLI Dubai	UNITED ARAB EMIRATES
C02 Use of Social in a PR campaign
#EVERYONESKINGDOM MOBILY / MOBILY	MOBILY Riyadh	SAUDI ARABIA	M&C SAATCHI Dubai	UNITED ARAB EMIRATES	Short List
SECURE YOUR ACCOUNT EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN	LEO BURNETT DUBAI	UNITED ARAB EMIRATES	LEO BURNETT DUBAI	UNITED ARAB EMIRATES
GOOGLE STREET FASHION SHOW MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES	MULLENLOWE MENA Dubai MEMAC OGILVY Dubai	UNITED ARAB EMIRATES
HEBREW CARD ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	ELEVEN PR Dubai	UNITED ARAB EMIRATES	Gold
NATIONAL DAY "RETWEET FOR THE FUTURE" SAUDI ARAMCO / PETROLEUM COMPANY	LEO BURNETT Riyadh	SAUDI ARABIA	LEO BURNETT Riyadh	SAUDI ARABIA
WHO DID IT FIRST? MCDONALD KSA / FAST FOOD CHAIN	LEO BURNETT Riyadh	SAUDI ARABIA	LEO BURNETT Riyadh	SAUDI ARABIA
BURJER KINJ BURGER KING / BRAND CAMPAIGN	WUNDERMAN THOMPSON Riyadh	SAUDI ARABIA
EVERY DROP COUNTS MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN	MEMAC OGILVY Amman	JORDAN	MEMAC OGILVY Amman	JORDAN	Grand Prix
NO EYE IN JUSTICE RISE FOR GOOD / WOMEN RIGHTS	LEO BURNETT JORDAN Amman	JORDAN	LEO BURNETT JORDAN Amman	JORDAN	Bronze
C03 Social Community Building & Management
DISTANT NEIGHBOURS TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS	SERVICEPLAN Dubai	UNITED ARAB EMIRATES
C04 Real-time Response
NESCAFÉ KEYNOTE NESCAFE / NESCAFE 3IN1	PUBLICIS MIDDLE EAST Dubai	UNITED ARAB EMIRATES	PUBLICIS MIDDLE EAST Dubai	UNITED ARAB EMIRATES
HEBREW CARD ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	ELEVEN PR Dubai	UNITED ARAB EMIRATES
THE EMOJI PRAYER THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION	GOVERNMENT OF UAE MEDIA OFFICE Dubai	UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai	UNITED ARAB EMIRATES	MARKETTIERS4DC London	UNITED KINGDOM	Bronze
WHO DID IT FIRST? MCDONALD KSA / FAST FOOD CHAIN	LEO BURNETT Riyadh	SAUDI ARABIA	LEO BURNETT Riyadh	SAUDI ARABIA
C05 Co-Creation & User Generated Content
#FIRSTARABICCOUNTDOWN THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION	GOVERNMENT OF UAE MEDIA OFFICE Dubai	UNITED ARAB EMIRATES
DISTANT NEIGHBOURS TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS	SERVICEPLAN Dubai	UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD MOBILY / PREPAID	MOBILY Riyadh	SAUDI ARABIA
LIFEBUOY TIKTOK CHALLENGE UNILEVER / LIFEBUOY	MAGNA Cairo	EGYPT	MAGNA Cairo MAGNA GLOBAL Dubai	EGYPT UNITED ARAB EMIRATES
C07 Use of Technology
PROTECTSET MOBILY / MOBILY ESPORTS	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES	MARKETTIERS4DC London WEBER SHANDWICK MENA Dubai	UNITED KINGDOM UNITED ARAB EMIRATES	Bronze
D01 Research, Data Analytics & Insight Generation
A VOICE FOR CHANGE ASDA’A BCW / 12TH ANNUAL ASDA’A BCW ARAB YOUTH SURVEY	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
THE GLOBAL OPTIMISM SURVEY EXPO 2020 DUBAI / EXPO	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES
BUY WITH YOUR TIME AL FUTTAIM IKEA / IKEA	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES			Silver
D02 PR Effectiveness
A DAD'S JOB HOME CENTRE / FATHER'S DAY & BEYOND	HOME CENTRE Dubai	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
EVERY DROP COUNTS MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN	MEMAC OGILVY Amman	JORDAN	MEMAC OGILVY Amman	JORDAN
E01 Integrated Campaign led by PR
BLOOD UNITY DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE	FP7 McCANN Dubai	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
A DAD'S JOB HOME CENTRE / FATHER'S DAY & BEYOND	HOME CENTRE Dubai	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
WHERE YOU SHOP MATTERS VISA / VISA	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
F02 Challenger Brand
AS FAR AS WE GO ALMOSAFER / RAMADAN 2019	ALMOSAFER Riyadh	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES

B05 Use of Events & Stunts
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020

IMPACT BBDO Beirut

LEBANON

IMPACT BBDO
Beirut

LEBANON

B06 Use of Celebrity, Influencers & Key Opinion Leaders
#STAYHOME #STAYSAFE #LIVETHEMOMENT WITH JUMEIRAH
JUMEIRAH / JUMEIRAH

ASDA'A BCW Dubai

UNITED ARAB EMIRATES

ASDA'A BCW
Dubai

UNITED ARAB EMIRATES
#STEMINIST
L'OREAL / WOMEN IN SCIENCE

BPG Dubai

UNITED ARAB EMIRATES

BPG
Dubai

UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID

MOBILY Riyadh

SAUDI ARABIA

B08 Launch / Re-Launch
GHOST PEPPER TWISTER
KFC / KFC

TBWA\RAAD Dubai

UNITED ARAB EMIRATES

C03 Social Community Building & Management
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS

SERVICEPLAN Dubai

UNITED ARAB EMIRATES

F02 Challenger Brand
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019

ALMOSAFER Riyadh

UNITED ARAB EMIRATES

FP7 McCANN
Dubai

UNITED ARAB EMIRATES

2020/2021 Winners & Shortlists