Dubai Lynx 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B05 Use of Events & Stunts
ASTRONOMICAL SALES MASTERCARD / FINANCIAL	FP7 McCANN Dubai	UNITED ARAB EMIRATES	WEBER SHANDWICK MENA Dubai	UNITED ARAB EMIRATES
B06 Use of Celebrity, Influencers & Key Opinion Leaders
#STEMINIST L'OREAL / WOMEN IN SCIENCE	BPG Dubai	UNITED ARAB EMIRATES	BPG Dubai	UNITED ARAB EMIRATES
#STAYHOME #STAYSAFE #LIVETHEMOMENT WITH JUMEIRAH JUMEIRAH / JUMEIRAH	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD MOBILY / PREPAID	MOBILY Riyadh	SAUDI ARABIA
B07 Sponsorship & Brand Partnership
JOINT COVID-19 AIRLINE SAFETY DEMONSTRATION SAUDIA / SAFETY FILM TO CREATE AWARENESS ON IMPORTANT INFORMATION RELATED TO COVID-19 PRECAUTIONS	FOCUS ADVERTISING Jeddah	SAUDI ARABIA
SELF-TIMING SOAP DELIVEROO / DELIVEROO	‿ AND US Dubai	UNITED ARAB EMIRATES	‿ AND US Dubai	UNITED ARAB EMIRATES	Bronze
B08 Launch / Re-Launch
GHOST PEPPER TWISTER KFC / KFC	TBWA\RAAD Dubai	UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
PAY CUT WHOPPER BURGER KING / WHOPPER	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES
THANK YOU RUSSIA LADA / LADA	TBWA\RAAD Beirut	LEBANON
LONELY VALENTINE SPECIALS YUM RESTAURANTS INTERNATIONAL - KFC / KFC	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES
MARTIAN INK THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA	GOVERNMENT OF UAE MEDIA OFFICE Dubai	UNITED ARAB EMIRATES
THE GLOBAL OPTIMISM SURVEY EXPO 2020 DUBAI / EXPO	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES
EQUALITY SPELL CHECK LENOVO / CORPORATE BRAND	WUNDERMAN THOMPSON Dubai	UNITED ARAB EMIRATES			Short List
HUNGER INSURANCE SNICKERS / CHOCOLATE	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	IMPACT PORTER NOVELLI Dubai	UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
THE FEAR IS REAL THE AMERICAN UNIVERSITY OF BEIRUT / THE AMERICAN UNIVERSITY OF BEIRUT	MEMAC OGILVY LEBANON Beirut	LEBANON	MEMAC OGILVY LEBANON Beirut	LEBANON
THIQAH- E-COMMERCE NEW LAWS THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS	FULLSTOP CREATIVES Riyadh	SAUDI ARABIA
A VOICE FOR CHANGE ASDA’A BCW / 12TH ANNUAL ASDA’A BCW ARAB YOUTH SURVEY	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
KEEP IT FOR YOU RIYAD BANK / RIYAD BANK	GREY RIYADH Riyadh	SAUDI ARABIA	GREY RIYADH Riyadh	SAUDI ARABIA
C01 Use of Digital in a PR campaign
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai	UNITED ARAB EMIRATES	MARKETTIERS4DC London	UNITED KINGDOM	Short List
GOOGLE STREET FASHION SHOW MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES	MULLENLOWE MENA Dubai MEMAC OGILVY Dubai	UNITED ARAB EMIRATES
HUNGER INSURANCE SNICKERS / CHOCOLATE	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	IMPACT PORTER NOVELLI Dubai	UNITED ARAB EMIRATES
C02 Use of Social in a PR campaign
GOOGLE STREET FASHION SHOW MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES	MULLENLOWE MENA Dubai MEMAC OGILVY Dubai	UNITED ARAB EMIRATES
HEBREW CARD ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	ELEVEN PR Dubai	UNITED ARAB EMIRATES	Gold
EVERY DROP COUNTS MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN	MEMAC OGILVY Amman	JORDAN	MEMAC OGILVY Amman	JORDAN	Grand Prix
#EVERYONESKINGDOM MOBILY / MOBILY	MOBILY Riyadh	SAUDI ARABIA	M&C SAATCHI Dubai	UNITED ARAB EMIRATES	Short List
NO EYE IN JUSTICE RISE FOR GOOD / WOMEN RIGHTS	LEO BURNETT JORDAN Amman	JORDAN	LEO BURNETT JORDAN Amman	JORDAN	Bronze
SECURE YOUR ACCOUNT EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN	LEO BURNETT DUBAI	UNITED ARAB EMIRATES	LEO BURNETT DUBAI	UNITED ARAB EMIRATES
NATIONAL DAY "RETWEET FOR THE FUTURE" SAUDI ARAMCO / PETROLEUM COMPANY	LEO BURNETT Riyadh	SAUDI ARABIA	LEO BURNETT Riyadh	SAUDI ARABIA
WHO DID IT FIRST? MCDONALD KSA / FAST FOOD CHAIN	LEO BURNETT Riyadh	SAUDI ARABIA	LEO BURNETT Riyadh	SAUDI ARABIA
BURJER KINJ BURGER KING / BRAND CAMPAIGN	WUNDERMAN THOMPSON Riyadh	SAUDI ARABIA
C03 Social Community Building & Management
DISTANT NEIGHBOURS TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS	SERVICEPLAN Dubai	UNITED ARAB EMIRATES
C04 Real-time Response
NESCAFÉ KEYNOTE NESCAFE / NESCAFE 3IN1	PUBLICIS MIDDLE EAST Dubai	UNITED ARAB EMIRATES	PUBLICIS MIDDLE EAST Dubai	UNITED ARAB EMIRATES
WHO DID IT FIRST? MCDONALD KSA / FAST FOOD CHAIN	LEO BURNETT Riyadh	SAUDI ARABIA	LEO BURNETT Riyadh	SAUDI ARABIA
THE WORLD’S TALLEST DONATION BOX THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES	THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai	UNITED ARAB EMIRATES	MARKETTIERS4DC London	UNITED KINGDOM	Bronze
THE EMOJI PRAYER THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION	GOVERNMENT OF UAE MEDIA OFFICE Dubai	UNITED ARAB EMIRATES
HEBREW CARD ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	ELEVEN PR Dubai	UNITED ARAB EMIRATES
C05 Co-Creation & User Generated Content
LIFEBUOY TIKTOK CHALLENGE UNILEVER / LIFEBUOY	MAGNA Cairo	EGYPT	MAGNA Cairo MAGNA GLOBAL Dubai	EGYPT UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD MOBILY / PREPAID	MOBILY Riyadh	SAUDI ARABIA
DISTANT NEIGHBOURS TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS	SERVICEPLAN Dubai	UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION	GOVERNMENT OF UAE MEDIA OFFICE Dubai	UNITED ARAB EMIRATES
C07 Use of Technology
PROTECTSET MOBILY / MOBILY ESPORTS	MULLENLOWE MENA Dubai	UNITED ARAB EMIRATES	MARKETTIERS4DC London WEBER SHANDWICK MENA Dubai	UNITED KINGDOM UNITED ARAB EMIRATES	Bronze
D01 Research, Data Analytics & Insight Generation
A VOICE FOR CHANGE ASDA’A BCW / 12TH ANNUAL ASDA’A BCW ARAB YOUTH SURVEY	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
THE GLOBAL OPTIMISM SURVEY EXPO 2020 DUBAI / EXPO	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES	MEMAC OGILVY PR Dubai	UNITED ARAB EMIRATES
BUY WITH YOUR TIME AL FUTTAIM IKEA / IKEA	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES			Silver
D02 PR Effectiveness
EVERY DROP COUNTS MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN	MEMAC OGILVY Amman	JORDAN	MEMAC OGILVY Amman	JORDAN
A DAD'S JOB HOME CENTRE / FATHER'S DAY & BEYOND	HOME CENTRE Dubai	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
E01 Integrated Campaign led by PR
WHERE YOU SHOP MATTERS VISA / VISA	ASDA'A BCW Dubai	UNITED ARAB EMIRATES	ASDA'A BCW Dubai	UNITED ARAB EMIRATES
BLOOD UNITY DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE	FP7 McCANN Dubai	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
A DAD'S JOB HOME CENTRE / FATHER'S DAY & BEYOND	HOME CENTRE Dubai	UNITED ARAB EMIRATES	FP7 McCANN Dubai	UNITED ARAB EMIRATES
F02 Challenger Brand
THE RAMADAN CAMPAIGN THAT DIDN'T LAUNCH IN RAMADAN JAWWY / JAWWY	FP7 McCANN RIYADH	SAUDI ARABIA	FP7 McCANN RIYADH	SAUDI ARABIA

B05 Use of Events & Stunts
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL

FP7 McCANN Dubai

UNITED ARAB EMIRATES

WEBER SHANDWICK MENA
Dubai

UNITED ARAB EMIRATES

B06 Use of Celebrity, Influencers & Key Opinion Leaders
#STEMINIST
L'OREAL / WOMEN IN SCIENCE

BPG Dubai

UNITED ARAB EMIRATES

BPG
Dubai

UNITED ARAB EMIRATES
#STAYHOME #STAYSAFE #LIVETHEMOMENT WITH JUMEIRAH
JUMEIRAH / JUMEIRAH

ASDA'A BCW Dubai

UNITED ARAB EMIRATES

ASDA'A BCW
Dubai

UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID

MOBILY Riyadh

SAUDI ARABIA

B08 Launch / Re-Launch
GHOST PEPPER TWISTER
KFC / KFC

TBWA\RAAD Dubai

UNITED ARAB EMIRATES

C03 Social Community Building & Management
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS

SERVICEPLAN Dubai

UNITED ARAB EMIRATES

2020/2021 Winners & Shortlists