|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
ASDA'A BCW
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
BURJER KINJ
BURGER KING / BRAND CAMPAIGN |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
|
|
Short List |
|
A07 Not-for-profit / Charity / Government
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
MARKETTIERS4DC
London
|
UNITED KINGDOM
|
Short List |
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN |
MEMAC OGILVY Amman |
JORDAN |
MEMAC OGILVY
Amman
|
JORDAN
|
Bronze
|
NO EYE IN JUSTICE
RISE FOR GOOD / WOMEN RIGHTS |
LEO BURNETT JORDAN Amman |
JORDAN |
LEO BURNETT JORDAN
Amman
|
JORDAN
|
Gold
|
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
B01 Corporate Image, Communication & Reputation Management
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
ASDA'A BCW
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
B02 Business Citizenship / Corporate Responsibility & Environmental
|
#EVERYONESKINGDOM
MOBILY / MOBILY |
MOBILY Riyadh |
SAUDI ARABIA |
M&C SAATCHI
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B03 Internal Communications & Employee Engagement
|
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
B05 Use of Events & Stunts
|
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
VMLY&R
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B07 Sponsorship & Brand Partnership
|
SELF-TIMING SOAP
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
‿ AND US
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B09 Brand Voice & Strategic Storytelling
|
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
C01 Use of Digital in a PR campaign
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
MARKETTIERS4DC
London
|
UNITED KINGDOM
|
Short List |
|
C02 Use of Social in a PR campaign
|
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
ELEVEN PR
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN |
MEMAC OGILVY Amman |
JORDAN |
MEMAC OGILVY
Amman
|
JORDAN
|
Grand Prix
|
#EVERYONESKINGDOM
MOBILY / MOBILY |
MOBILY Riyadh |
SAUDI ARABIA |
M&C SAATCHI
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
NO EYE IN JUSTICE
RISE FOR GOOD / WOMEN RIGHTS |
LEO BURNETT JORDAN Amman |
JORDAN |
LEO BURNETT JORDAN
Amman
|
JORDAN
|
Bronze
|
|
C04 Real-time Response
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
MARKETTIERS4DC
London
|
UNITED KINGDOM
|
Bronze
|
|
C07 Use of Technology
|
PROTECTSET
MOBILY / MOBILY ESPORTS |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
MARKETTIERS4DC
London
WEBER SHANDWICK MENA
Dubai
|
UNITED KINGDOM
UNITED ARAB EMIRATES
|
Bronze
|
|
D01 Research, Data Analytics & Insight Generation
|
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
F04 Social Behaviour & Cultural Insight
|
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND |
HOME CENTRE Dubai |
UNITED ARAB EMIRATES |
FP7 McCANN
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
ASDA'A BCW
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
F06 Market Disruption
|
SELF-TIMING SOAP
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
‿ AND US
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|