THIQAH E-COMMERCE - HORROR
|Brand||THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT|
|Product/Service||SAUDI E-COMMERCE NEW LAWS|
|Entrant||FULLSTOP CREATIVES Riyadh, SAUDI ARABIA|
|Category||Brand / Product Video|
FULLSTOP CREATIVES Riyadh, SAUDI ARABIA
NOJARA PRODUCTIONS Cairo, EGYPT
This campaign was launched to explain the new rolls and regulations of the e-commerce which applied by the ministry.
This campaign was to highlight to the audience four main issues that is faced online and sometimes they do not know that the ministry can support them to solve it.
The issues are, not receiving an order on time or not receiving the product at all. Secondly if the product is not matching the order online or not being able to return or refund a product. Finally, selling fake brands as if it is original.
Describe the strategy
With the customers being scammed and disparate for help and they do not know where to go. To overcome the two issues we decided to work on four videos each video would describe one issue which the consumers fall into while they shop online. The videos were created from an imaginary and funny situation yet relevant to each issue, and the videos were shot in a movie-style to be more entertaining to watch.
Describe the execution
This campaign was full 360 communication
( TV, OOH, Digital ( owned and paid ) , Radio, Direct Marketing activations) and cinemas
we started this campaign from Campaign airing date: July 10 – Sept 10
List the results
20% of sellers and buyers enquired about the e-commerce regulations
A sharp decline in complaints (Source: Ministry of Commerce)
Decrease in counterfeit products across 70% of online shopping platforms
Increase in trust between sellers and buyers
Increased awareness about all rules and rights amongst both, the sellers and buyer
|Haitham EL MANAWATI
||Client Servicing Director
|Baher Baher Fahmy
|Abdulmumin (Jotaro) Alfadel