2020/2021 Winners & Shortlists

Background

‿ and us is a new agency. We know our clients' goals, ambitions, challenges, successes. work-streams, budgets, are ultimately ours too. And working side-by-side is the way we feel is best for the work and the relationship. This also extends to anyone we work with. Ultimately it's everyone we work with who make us who we are, and we'd like to think we return the favor. At the heart of developing new business was the website... it needed talk-ability.

Describe the strategy

So we wanted an identity that communicates to our clients and people we work with that we're in this together. It needed to start with with our logo and website. And then inform every single part of our behavior - our relationships with our brands, individual clients, suppliers and talent. We needed an eye-catching identity for the long term, something to show our particular way of thinking before we even opened the "creds" doc, and something people would universally appreciate.

Describe the execution

‿ and us The above is a brand marque which can be written in simple no frill type... and becomes only part of our logo. The other half? Any brand, client, or person we work with. Never isolated or alone, the logo becomes the sum of two parts, We decided on a logo which would never just be one logo... it would change depending on what prefixed it.... painfully simple, yet ever malleable - the possibilities are literally endless. This extended to our website where you first enter your name, and the site logo changes to whatever is entered ‿ and us

List the results

I didn't go viral. It has made zero media impressions. We didn't get an article in Adweek. But, every single one of our clients, many prospective ones, all the people we work with, and tons that we haven't - have loved our identity. Our mothers like it too. Yet, the biggest testament to date is how many versions of ourselves we've become. Coca Cola ‿ and us Deliveroo ‿ and us Hardee's ‿ and us Google ‿ and us F1 ‿ and us Oppo ‿ and us MetLife ‿ and us Batelco ‿ and us Shahid ‿ and us