SKY NEWS ARABIA AND BOOPIN - DAILY NEWS MADE MORE RELEVANT
Brand | SKY NEWS ARABIA |
Product/Service | WORLD NEWS IN ARABIC |
Entrant | BOOPIN Dubai, UNITED ARAB EMIRATES |
Category | Media / Entertainment |
Idea Creation
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BOOPIN Dubai, UNITED ARAB EMIRATES
|
Media Placement
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BOOPIN Dubai, UNITED ARAB EMIRATES
|
Production
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BOOPIN Dubai, UNITED ARAB EMIRATES
|
Background
Situation:
SNA faces competition based on a very wide variety of content and audience segmentation. This is an addition to strong competition like BBC Arabia, Al Jazeera, RT Arabic
Brief:
How can we overcome the challenges and the competition but also address the fact that individuals have also become content creators.
Objectives:
Drive 368Mn Views
Increase Social Media followers by 15%
Drive 57K+ Unique Users to the website
Describe the strategy
Our approach followed the below process:
Step 1:
Integration of website with Oracle BlueKai and efficient and meaningful segmentation helped us to segment audience based on sections/programs users visited
Step 2:
We used the same data for ‘User Explorer’ reports to understand the online signals of each audience for a specific program
Step 3:
We used these online behavior signals to map to different platforms to high high engagement campaigns and reach out to people who most likely would engage with the page and website
Describe the execution
We allocated 75% of the budget for Views, ~23% for Follower growth and 2% for generating website traffic.
There were 1.1 Billion Ads displayed throughout the campaign and an estimated reach of 300+ Million devices
List the results
Views Allocation:
Reach: 852,448,787
Engagements: 425,114,873
VTR % = 39.19%
Followers Allocation:
Reach: 40Mn+
Follower Increase = 303,604
Traffic Allocation:
Traffic to Website = 96K+
Credits
N/A N/A |
Sky News Arabia |
Provide all assets |
Links
Social Media URL