Brand | NOVOMED |
Product/Service | ANTI-ALLERGY CLINIC |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| 2 of 2 Campaign |
Category | Health Services & Facilities |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
STUDIO 20TWELVE Kuala Lumpur, MALAYSIA
|
Translation: Provide a full English translation of any text.
Pet allergens
Dust allergens
For when the causes of allergies are hard to find.
Novomed
Allergy Clinic
Tell the jury about the art direction.
In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely.
We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.
Credits
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Marcio Dotti |
Impact BBDO |
Art Director |
Simone Milani |
Impact BBDO |
Writer |
Logan Allanson |
Impact BBDO |
Creative Director |
Ben Griffiths |
Impact BBDO |
Associate Creative Director |
Jason Burayag |
Impact BBDO |
Copywriter |
Jithesh Narayanan |
Impact BBDO |
Designer |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Rebecca Ooi |
Impact BBDO |
Producer |
Rubina Ahmed |
Impact BBDO |
Senior Account Manager |
Edmund Leong |
Studio 20 Twelve |
Photographer |
Safwan Raza |
Novomed |
Brand Manager |
Justin Chan |
Studio 20 Twelve |
Retoucher |
Lim Hui Jing |
Studio 20 Twelve |
Producer |