Brand | HENKEL |
Product/Service | PRIL DISHWASHER |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | OTC Products / Devices |
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Tell the jury about the illustration.
The illustrations were crafted by mixing real photography on set and postproduction in CGI, at a level you can’t tell where one ends and where the other starts. First, professional food photographer were taken on set, so they stablished the mood and the scenery to mimic high-end restaurateur images. Then, to model the “bacteria ads” the art directors, 3D artists, and modelers took real medical bacteria illustrations as a reference, achieving a hyper-realistic result that camouflages the bacteria in the plate and the kitchen photos flawlessly.
Credits
Walid Kanaan |
TBWA\RAAD |
CCO |
Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
Manuel Borde |
TBWA\RAAD |
ECD |
Alex Pineda |
TBWA\RAAD |
Copywriter / Creative Director |
Oswaldo Sa |
TBWA\RAAD |
Art Director |
Jessica Hadley |
TBWA\RAAD |
Strategy |
Joe Lahham |
TBWA\RAAD |
GM |
Rama Zarafili |
TBWA\RAAD |
Client Servicing |
Romy Abdelnour |
TBWA\RAAD |
Communications Director |
Leo Rocha |
Manipula Studio |
3D Production |