TRADITIONAL VIRGINITY TEST
Brand | M.A.L.I |
Product/Service | WOMEN VIRGINITY TEST KIT |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Public Education & Awareness |
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Tell the jury about the illustration.
We created a completely new visual language for it, playing around the concept of "defloration".
Supers: Meaning plucking of flowers and also taking of a woman's "virginity".
To do this, we used endemic flowers from the countries where virginity tests are most common:
Supers: Rose, national flower of Morocco
Syrian Wildflower, Syria
Arabian Jasmine, Tunisia
Desert Rose, Oman
Royal Jasmine, Saudi Arabia
Egyptian acacia, Egypt
This visual language was then turned into posters, social content, a 36-pages hardcover book, and applied on the bedsheets and the kit packaging itself (white bedsheets, packaged and sold online as traditional virginity tests. We launched the campaign on Valentine’s Day with a social film).
Credits
Walid Kanaan |
TBWA\RAAD |
CCO |
Bruno Bomediano |
TBWA\RAAD |
ECD |
Alex Pineda |
TBWA\RAAD |
Copywriter / Creative Director |
Osama Siddiq |
TBWA\RAAD |
Art Director |
Juliana Arboleda |
TBWA\RAAD |
Designer |
Laila Alkaf |
TBWA\RAAD |
Editor |
Zeina Abuzaid |
TBWA\RAAD |
Motion Graphic Designer |
Jose-Paolo Rayco |
TBWA\RAAD |
Digital Content Creator |
Zeina Safa |
TBWA\RAAD |
Arabic Copywriter |
Pia Haddad |
TBWA\RAAD |
French Copywriter |
Majdy Alawana |
TBWA\RAAD |
Arabic Copywriter |
Rijin Kunnath |
TBWA\RAAD |
Designer |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Jessica Handley |
TBWA\RAAD |
Strategy |
Brenda Kassir |
TBWA\RAAD |
Strategy |
Links
Website URL