2020/2021 Winners & Shortlists

Tell the jury about the illustration.

We created a completely new visual language for it, playing around the concept of "defloration". Supers: Meaning plucking of flowers and also taking of a woman's "virginity". To do this, we used endemic flowers from the countries where virginity tests are most common: Supers: Rose, national flower of Morocco Syrian Wildflower, Syria Arabian Jasmine, Tunisia Desert Rose, Oman Royal Jasmine, Saudi Arabia Egyptian acacia, Egypt This visual language was then turned into posters, social content, a 36-pages hardcover book, and applied on the bedsheets and the kit packaging itself (white bedsheets, packaged and sold online as traditional virginity tests. We launched the campaign on Valentine’s Day with a social film).