Travel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production
HANZO FILMS Dubai, UNITED ARAB EMIRATES
Production 2
OCEANA STUDIOS Dubai, UNITED ARAB EMIRATES
Write a short summary of what happens in the film
The launch film revolves around Ali, a slob who has his life transformed once he finds the IKEA Catalogue - the ultimate book that holds all the answers. We follow his journey as he becomes a guru of the catalogue, sought out by everyone from shepherds to diplomats, all wanting to know which page number holds the answer to their particular issues.
Stressed? Go to page 123. The right bedroom will help you sleep better and wake up more relaxed. Lonely? Page 100. Want to escape from everything? Page 40 will show you how to turn your bathroom into a refuge.