2020/2021 Winners & Shortlists

MOLTO MAGNUM - OOZES!

Short List
BrandMOLTO
Product/ServiceMOLTO MAGNUM
EntrantCIRCUS Giza, EGYPT
CategoryViral Film
Idea Creation CIRCUS Giza, EGYPT
Production MAGIC BEANS PRODUCTIONS Cairo, EGYPT
Additional Company EDITA FOOD INDUSTRIES Cairo, EGYPT

Write a short summary of what happens in the film

Three top Egyptian celebrities known for their dramatic roles are singing a rap song in a music video about how the new Molto Magnum is bigger and has extra filling, so much that it oozes out of the croissant.

Cultural / Context information for the jury

Our celebrities are singing about how much filling Molto Magnum has to the music of 2019’s most popular rap song “Bazet.” A song that went viral even with people who never listen to rap music. In Arabic “Bazet” means “things have gone wrong” but by changing one letter “Bazez” means “oozing out.” After getting the rights to the original song, We have re-written the words to show how much filling Molto Magnum has. Link to Original song: https://www.youtube.com/watch?v=ZiPSf1OSwYI

Credits

Name Company Role
Sherif Nashed Circus Lead Creative
Essa Mostafa Circus Copywriter
Laila Mohamed Circus Creative
Basem Amer Circus Creative
Sherif Boghdady Circus Managing Director
Dalia Hosny Circus Account Manager
Salma Cherif Circus Account Manager
Tameem Younis N\A Director
Links
Video URL