Brand | THE DEPARTMENT OF TOURISM AND COMMERCE MARKETING |
Product/Service | DUBAI |
Entrant | VIRTUE Dubai, UNITED ARAB EMIRATES |
Category | Online: Fiction & Non-Fiction |
Idea Creation
|
VIRTUE Dubai, UNITED ARAB EMIRATES
|
Production
|
PULSE FILMS Los Angeles, USA
|
Write a short summary of what happens in the film
A Story Takes Flight is about unearthing the soul of a city. It’s about how you can visit a place for one reason, and yet find something different than what you came for. The theme is about how Dubai can help you find the best version of yourself through discovery.
The film places three Hollywood stars into the heart of the city: Gwyneth Paltrow, Kate Hudson and Zoe Saldana, each ‘playing’ themself – a photographer, an art collector and an adventurer, all in search of something different. Their presence allows us to showcase the depth and diversity of what Dubai has to offer.
While mostly scripted, the film has an intimate docu-style. Our director, who was handpicked for her immersive, unorthodox style, takes you on a personal journey of discovery. Filled with human interactions, the film captures the soul, the unexpected and the eclectic possibilities of the city.
Cultural / Context information for the jury
Dubai - A city rooted in heritage, yet thriving on ambition. Whether as residents or tourists it’s a city that millions of people get to see, experience and love. But there is a whole world out there that doesn’t consider Dubai as a destination city. That has never seen its soul, its opportunity, its richness in character.
When looking at Dubai from abroad it's hard to understand what lies beyond the polished surface. Even as a tourist, you often miss the true depth and diversity of the city. We really needed to capture the true essence of the city, a side visitors often don’t see and an essence that would encourage others to visit. We had to peel back the layers to reveal Dubai’s true spirit and soul.
Credits
Dominique Delport |
VICE |
President International |
Ciaran Bonass |
VICE Arabia |
Executive Creative Director |
Oliver Woodley |
VICE Arabia |
SVP Commercial |
Carl Jreissati Jreissati |
VICE Arabia |
Head of Client Service |
Mahmoud Hassan |
VICE Arabia |
Account Director |
Dubai Tourism team Dubai Tourism team |
Dubai Tourism team |
Dubai Tourism team |
Reed Morano |
Director |
Director |
Colin Watkinson |
DOP |
DOP |
Kris Homsher |
Pulse Films |
Post Production |
Davud Karbassioun |
Pulse Films |
Executive Producer |
Hillary Rogers |
Pulse Films |
Executive Producer |
Aristides McGary |
Pulse Films |
Producer |
Natalie Parish |
Pulse Films |
Producer |
Davey Spens |
Pulse Films |
Creative Director |
Links
Video URL