THIQAH- E-COMMERCE NEW LAWS
Brand | THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT |
Product/Service | SAUDI E-COMMERCE NEW LAWS |
Entrant | FULLSTOP CREATIVES Riyadh, SAUDI ARABIA |
Category | Not-for-profit / Charity / Government |
Idea Creation
|
FULLSTOP CREATIVES Riyadh, SAUDI ARABIA
|
Production
|
NOJARA PRODUCTIONS Cairo, EGYPT
|
Write a short summary of what happens in the film
The videos and visuals were shot in a movie feel with a twist related to each problem for return and refund issue we had a girl inviting a time machine to go back and not order in the first place. Moreover, for the fake brand issue, we visualized the situation as if the Mafia is controlling the online shopping world. And for the forgetting the different product from what the customer ordered we had a video where a guy orders his wedding ring online and end up with an edible candy ring. Lastly, to tackle the issue of not getting the order we created this horror movie about the serial killer who orders his mask online and didn’t get it so he ends up being just a friendly clown. The videos were supported by outdoor placements and posters placed in cinema to reflect the movie style we developed.
Cultural / Context information for the jury
We faced two main problems. First many of Saudi citizens are falling in traps while shopping online either for not getting what they paid for or receiving the shipment very late, which is the primary issue is the lack of knowledge of the rolls and regulations when trading online and not being aware that the ministry regulates even the online trades. The second issue is the stereotype of all the governmental ads which are really long and boring infographics or ads that do not grab the audience's attention. With the customers being confused and do not know where to go. To overcome the two issues we decided to work on four videos each video would describe one issue which the consumers fall into while they shop online. The videos were created from an imaginary and funny situation yet relevant to each issue, that we want to solve
Credits
Haitham EL MANAWATI |
fullstop |
Client Servicing Director |
Rayan Jari |
fullstop |
Client Servicing |
Samir Siddiqi |
fullstop |
Managing Director |
Islam serag |
fullstop |
Creative |
Fahad alahmed |
fullstop |
Creative Director |
Abdulhamid al omier |
fullstop |
Client Servicing |