Brand | ANOOSH |
Product/Service | ANOOSH COOKIES |
Entrant | HABBAR Dammam, SAUDI ARABIA |
Category | Viral Film |
Idea Creation
|
HABBAR Dammam, SAUDI ARABIA
|
Production
|
PILCROW CREATIVE HOUSE Jeddah, SAUDI ARABIA
|
Additional Company
|
ANOOSH Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the film
The film starts with influencers look-alikes promoting "SilverFrown" cookies . Then The VO starts sending regards for the real cookies lovers showcasing "Anoosh" cookies as the perfect example. At the end we go back to the influencers lookalikes as if they've just finished promoting "SilverFrown" then they take an out an Anoosh cookie box and the VO closes "there are two types of cookies, the one influencers promote and the one they eat".
Cultural / Context information for the jury
Anoosh brand was no.1 cookie seller in Saudi, with word of mouth and a world-class cookie recipe it took its place as the destination for cookie lovers, but that didn’t last long. Golden Brown, a new cookie brand started gaining market share by using the one thing Anoosh didn’t, influencers! Since quality was not something this new rival enjoys, they heavily used influencers to promote and spread the news, it was up to a limit where they used almost every influencer in Saudi, until people started saying “you’re not an influencer if you didn’t promote Golden Brown”. We needed to remind people of Anoosh cookies and put it back on the map. By taking advantage of two loopholes, one: Golden Brown Cookies are not really cookies! It uses brownie mix and didn’t look like cookies at all. Two: Although sales were going well, people hated the heavy use of influencers.
Credits
Hassan Ansari |
Habbar Advertising Company |
Conceptualizer and Team Leader |
Maryam Al Rajeh |
Habbar Advertising Company |
Brainstorming |
Hasan Mahmoud |
Habbar Advertising Company |
Visual Designs |
Esra'a Al Ghonaim |
Habbar Advertising Company |
Conceptualizer |
Anas Al Hamdan |
Habbar Advertising Company |
Time and Workflow Management |
Faisal Al Omar |
Habbar Advertising Company |
Client Management |
Abdulrahman Al Suwiyan |
Habbar Advertising Company |
Project Supervision |
Abadi Mansour |
Pilcrow Creative Studios |
Executive Producer |
Ayoub Badea |
Independent |
Control and Scheduling |
George Ghaya |
Independent |
Producer |
Al Shaymaa Abdullah |
Independent |
Line Producer |
Abdulrahman Al Faris |
Independent |
Production Manager |
Rawia - |
Pilcrow |
Production Coordinator |
Abdullah Al Atas |
Independent |
Director of Photography |
EQ Rental |
EQ Rental |
Equipment Rental House |
Deimes Kabalan |
Independent |
Production Designer |
Ibrahim Al Deenah |
Independent |
Art Director |
Abeer Al Ghamdi |
Independent |
Wardrobe Stylist |
Dalin Abdulellah |
Independent |
Makeup Artist |
Osamah Al Mouebed |
Independent |
Cast Manager |
Rakan Al Sheikh |
Independent |
Location Manager |
Hani - |
Independent |
Sound Operator |
Pilcrow - |
Pilcrow |
Production House |
Links
Video URL