2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

What is that gliding elegantly in the sky? Is it a ribbon? Is it a bird? Mazoon Dairy has a taste for life, and it's spreading throughout the Sultanate of Oman. The logo transforms itself to take a journey and bring this feeling to the people. It transforms into many things, from birds, to leaves to even water. It travels through schools, markets, busy streets, mountain ranges. It fills the children's lunchboxes with nutritious food and Mazoon milk and Laban. It colours the streets of Oman. It takes water to the Simr tree (a native tree in Oman used in traditional cooking and burning) to give it life again. It finally takes its place at the dairy farm.

Cultural / Context information for the jury

The cultural dress and iconic scenery that can be seen throughout the film resonates uniquely with the target market. The people are proud of who they are and where they are from. We were careful to only use Omani cues in our film to maximize the feeling of ownership we were seeking to instill with the people of Oman.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Oman is a nation that proudly invests in their own people and country. Mazoon Dairy Company is an initiative by the government as part of food security policy of Oman to create self-sufficiency in dairy sector. The primary objective of Mazoon dairy is to produce dairy and related products of not only of the highest quality but also to ensure it reaches across major population centers in the Sultanate. We sought to portray the Mazoon brand as proudly Omani by giving it purpose within the recognizable landscapes, peoples and pastimes of the Omani culture. In Oman, milk is viewed as a life-source for strong, growing children. We showed how Mazoon not only nourishes people, but also the nation of Oman.