Brand | NETFLIX |
Product/Service | LA CASA DE PAPEL |
Entrant | SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES |
Category | Online: Fiction & Non-Fiction |
Idea Creation
|
SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES
|
Production
|
DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
To launch the third season of the number one Netflix show in Saudi Arabia - La Casa De Papel, we tapped into the fandom. A mockumentary style film that takes us into the home of the self-proclaimed “Biggest La Casa De Papel” fan in Saudi whose fandom is now teetering dangerously on the brink of obsession. She’s got every piece of memorabilia a true fan would have, and more. She knows every intricate detail about the show, and has a crazy, but well researched, fan theory about the Season 2 cliffhanger that everyone in Saudi and on Reddit has been talking about for months. Contrary to popular belief, and irrefutable proof (massive shootout that no one could survive), she’s convinced that she’s right. And she has a war room to prove it. But that’s not all she has...
Cultural / Context information for the jury
La Casa De Papel, also known as Money Heist in other regions is hugely popular in Saudi. So much so that the country gets a shoutout in Season 3 purely because of the fandom. In the show each character has a city name as an alias, so our fan likes to be known as Jeddah (Saudi’s second city).
The actress we chose is a well known Saudi content creator - Darin Al Bayad. She is a true fan of the show and plays an exaggerated version of herself in the film.
Credits
Nadine Ghossoub |
Science & Sunshine |
Chief Executive Officer |
Ash Chagla |
Science & Sunshine |
Executive Creative Director |
Saleh ElGhatit |
Science & Sunshine |
Associate Creative Director / Art Director |
Sameer Suri |
Science & Sunshine |
Copywriter |
Wael Baytamouni |
Science & Sunshine |
Art Director |
Steven Khoury |
Science & Sunshine |
Account Manager |
Fouad Fallah |
Netflix |
Marketing Director |
Salwa Andraos |
Netflix |
Creative Producer |
Rasha Omer |
Netflix |
Brand & Editorial |
Diaa Elsadat |
Netflix |
Publicity |
Dejavu Dubai |
Dejavu Dubai |
Production House |
Manasvi Gosalia |
Dejavu Dubai |
Executive Producer |
Mohamed El Kalawi |
N/A |
Director |
Toni El Khazen |
N/A |
Director of Photography |
Christiane Khoury |
Dejavu Dubai |
Producer |
Nicolas Khoury |
Freelance |
Editor |
Dima Geagea |
Pixelmob |
Colourist |
Mary Bou Akl |
Dejavu Dubai |
Post Production |
Mango Jam Studios |
Mango Jam |
Sound |
Links
Video URL