NOT YOUR USUAL KIND OF BANK
Brand | NATIONAL BANK OF EGYPT |
Product/Service | E-BRANCH |
Entrant | TNA Cairo, EGYPT |
Category | Consumer Services / Business to Business |
Idea Creation
|
TNA Cairo, EGYPT
|
Media Placement
|
TNM Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
What kind of bank can not be robbed? A smart branch.
We developed a comedy-centric film revolving around a bank robbery with 3 masked thieves attempting a mass theft. Instead they find nothing but a security guard; which unfolds how they will not be able to win millions of cash as its automated and not human - led. Through comedy, the easiest way to Egyptian's hearts & minds we explain how the smart branches work.
Cultural / Context information for the jury
Our challenge was quite simply get an unbanked society (Egypt only has a 12% financial inclusion) to not only open an account with National Bank of Egypt but also understand the concept of an automated branch. In a country, where there is a general aversion towards technology especially when it comes to banking. We are much more comfortable with tellers than machines.
So we needed to educate consumer on the benefits of banking, and provide them with logic on why "smart branches" are better. This product launch was a leeway to meet NBE's primary objective which is to resonate and relate to the younger generation, a generation thats very hard to speak to and be relevant to.
Credits
Basel El Deeb |
Tarek Nour Advertising |
Managing Partner-Head of Communication Services |
Hazem El Saadani |
Tarek Nour Advertising |
Managing Director |
Mahmoud Badr |
Tarek Nour Advertising |
Group Account Director |
Salma Khairat |
Tarek Nour Advertising |
Account Manager |
Ashraqat Khalid |
Tarek Nour Advertising |
Account Executive |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Sherif Doss |
Tarek Nour Advertising |
Associate Creative Director |
Mahmoud Gahallah |
Tarek Nour Advertising |
Copywriter |
Mohamed Gaber |
Tarek Nour Advertising |
Senior Art Director |
Begad Hassan |
DDB Egypt |
Art Director |
Bashar Galal |
Tarek Nour Advertising |
Art Director |
Lamiaa Adham |
Tarek Nour Media |
Managing Director of TNM |
Rasha Wael |
Tarek Nour Media |
Media Director |
Lamia Shalaby |
Tarek Nour Media |
Media Director |
Amir Salah |
Tarek Nour Media |
Media Manager |
Yasmine Medhat |
Tarek Nour Media |
Senior Media Planner |
Ali Ali |
Good People |
Director |
Khaled Zaki |
Good People |
Executive Producer |
Mahmoud Debara |
Good People |
Producer |
Omar Khalil |
Good People |
Line Producer |
Karim Osman |
Good People |
Line Producer |
Mohamed Ghazy |
Tarek Nour Advertising |
Associate Creative Director |