Brand | HOME CENTRE |
Product/Service | HOME CENTRE SALE |
Entrant | HOME CENTRE Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Production
|
DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
These unusual retail sale ads bring to life a simple premise executed memorably.
Since prices have dropped so low on Home Centre’s wide range of beautiful, highly sought-after homeware and furniture, you can finally get rid of all the things in your home that you don’t love.
The result is hilariously absurd situations, in which couples start breaking their own furniture as soon as they find out about the Home Centre sales.
The dry humour of the campaign, coupled with styling and performance, makes for a stand-out sales campaign that breaks the sea of sameness in the world of sales.
Credits
Siddarth Sivaprakash |
Home Centre (Landmark Group) |
Head of Marketing |
Ami Popat |
Home Centre (Landmark Group) |
Client Team |
Vinmay Korday |
Home Centre (Landmark Group) |
Client Team |
Abbas Nashrulla |
Home Centre (Landmark Group) |
Client Team |
Atharv Ruparel |
Home Centre (Landmark Group) |
Client Team |
Deviani Rao |
Home Centre (Landmark Group) |
Client Team |
Ahmed Dawood |
Home Centre (Landmark Group) |
Client Team |
Fouad Abdel Malak |
FP7 McCann Dubai |
Regional Executive Creative Director |
Oliver Robinson |
FP7 McCann Dubai |
Regional Executive Creative Director |
Nerin Gardiner |
FP7 McCann Dubai |
Senior Copywriter |
Paulo Engler Pinto |
FP7 McCann Dubai |
Senior Art Director |
Vicky Kriplani |
FP7 McCann Dubai |
Group Account Director |
Riddhi Mayank |
FP7 McCann Dubai |
Senior Account Executive |
Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
Anna Sadykova |
FP7 McCann Dubai |
Strategist |
Vicky Kriplani |
FP7 McCann Dubai |
Agency Producer |
Nalle Sjöblad |
Dejavu |
Director |
Pasi Pauni |
Dejavu |
DOP |
Manasvi Gosalia |
Dejavu |
Executive Producer |
Pratixa Kanojia |
Dejavu |
Head of Production |
Mary Bou Akl |
Dejavu |
Post Producer |
Rizwan Maple |
Dejavu |
Editor |
Petri Falkenberg |
Dejavu |
Colorist |