'THE MIDDLE EAST: EXPLAINED'
Brand | THE NATIONAL |
Product/Service | THE NATIONAL NEWS |
Entrant | MRM UK London, UNITED KINGDOM |
Category | Local Brand |
Idea Creation
|
MRM UK London, UNITED KINGDOM
|
Idea Creation 2
|
THE NATIONAL Abu Dhabi, UNITED ARAB EMIRATES
|
Production
|
MRM UK London, UNITED KINGDOM
|
Production 2
|
THE NATIONAL Abu Dhabi, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
This isn’t just a data driven film. It’s an outrage driven film. We reveal just how little the Middle East is represented in the rest of the world’s media. Apertures open throughout to reveal a percentage of a reportage image – the exact percentage of the coverage the rest of the world’s media has outrageously given to that story. A call to action drives you to The National, the Middle East’s leading news publication.
Cultural / Context information for the jury
N/A
Please tell us about the brand in relation to the locality or market where the product / service is distributed
N/A.
Credits
Nicky Bullard |
MRM UK |
CCO |
John Treacy |
MRM UK |
ECD |
Michael Poole |
MRM UK |
Associate Creative Director |
Andrew Pogson |
MRM UK |
Associate Creative Director |
Magda Gosek-Kyprianou |
MRM UK |
Art Director |
Gavin Daniel |
MRM UK |
Copywriter |
Karim Slim |
MRM UK |
Head of International Accounts |
Charles Eddy |
MRM UK |
Business Director |
Varsha Nursimloo |
MRM UK |
Senior Account Director |
Chris Pearce |
MRM UK |
Strategy |
Mike Krzyzanowski |
MRM UK |
Strategy |
Dexter Wong |
MRM UK |
Senior Project Manager |
David Hunt |
MRM UK |
Editor |
Richard Anthony |
MRM UK |
Editor |
Mireille Puskulian |
The National News |
Head of Marketing & Communications |
Duaa Zietoun |
The National News |
Marketing Lead |
Links
Video URL