JOY ALL THE WAY TO EUROPE
Brand | SAUDIA |
Product/Service | THE NEW A320 AIRCRAFT RETROFIT |
Entrant | FOCUS ADVERTISING Jeddah, SAUDI ARABIA |
Category | Social Behaviour & Cultural Insight |
Idea Creation
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FOCUS ADVERTISING Jeddah, SAUDI ARABIA
|
Production
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FILM PUDDING Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
What would Goethe, Leanardo da Vinci, a famous Swiss watchmaker, the Roman gladiators, Mozart and the Bavarians do when they fly Saudia to their home countries?
The film demonstrate the new SAUDIA retro-fitted product and services through a magical imaginary journey of those famous European icons to simply show a delightful and joyful flight experience.
Cultural / Context information for the jury
Not applicable.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
-Support regaining loss market share by changing perception of the onboard product flying to Europe.
-Increase awareness in international markets
Credits
Ibraheem Abbas |
Focusadvertising |
Head of the creative team created this integrated campaign |