Brand | DICE UNDERWEAR |
Product/Service | DICE FACTORY |
Entrant | TAREK NOUR ADVERTISING Giza, EGYPT |
Category | Durable Consumer Goods including Automotive |
Idea Creation
|
TAREK NOUR ADVERTISING Giza, EGYPT
|
Media Placement
|
TAREK NOUR ADVERTISING Giza, EGYPT
|
Production
|
BIGFOOT FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
In our films’ short brand narratives, we show the unspoken of reactions, people have when they change their immediate perception of anyone they meet in their day to day regular interactions with random people.
The films depict 2 stars going from Heroes to Zeros in the eyes of a valet and a hostess once the heroes’ boxers are exposed to be old, worn & torn.
Peoples interactions are always almost influenced by people’s socio-economic perception of others, hence we showed our audience through humorous, satirical & fear appeals the socio-cultural consequences of neglecting your unseen underwear, and showing them the solution of a boxer that doesn’t tear or wear.
Cultural / Context information for the jury
Egyptians have this socio-cultural tendency to judge people based on their perceptions of the other’s socio-economic status, hence the valet & hostess both change their immediate tonality & reactions upon being exposed to the star’s worn out underwear.
Credits
Basel El Deeb |
Tarek Nour Advertising |
Managing Partner-Head of Communication Services |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Alaa ElSheikh |
Tarek Nour Advertising |
Associate Creative Director |
Sherif Fouad |
Tarek Nour Advertising |
Art Director |
Tameem Younis |
Independent |
Director |
Begad Omran |
BigFoot Films |
Producer |
Ahmed Azmi |
BigFoot Films |
Executive Producer |
Hazem ElSaadani |
Tarek Nour Advertising |
Managing Director |
Youssef Salama |
Tarek Nour Advertising |
Business Director |
Seif Shaker |
Tarek Nour Advertising |
Account Manager |
Yara Shawa |
Tarek Nour Advertising |
Account Supervisor |
Ahmed Allam |
BigFoot Films |
Post Producer |
Nada Faied |
BigFoot Films |
Producer |
AbdelSalam Moussa |
BigFoot Films |
Director Of Photography |
Farida Fouad |
BigFoot Films |
Stylist |
Karim Mira |
Lizard Studios |
Colorist |
Links
Video URL