2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

What would Goethe, Leanardo da Vinci, a famous Swiss watchmaker, the Roman gladiators, Mozart and the Bavarians do when they fly Saudia to their home countries? The film demonstrate the new SAUDIA retro-fitted product and services through a magical imaginary journey of those famous European icons to simply show a delightful and joyful flight experience.

Cultural / Context information for the jury

Not applicable.

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

-Support regaining loss market share by changing perception of the onboard product flying to Europe. -Increase awareness in international markets