2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
HOHOS TACTICALS | A WHOLE NEW ROLL | COFFEE SHOP
EDITA / FOOD INDUSTRY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Bronze
HOHOS TACTICALS | A WHOLE NEW ROLL | TEACHER
EDITA / FOOD INDUSTRY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
HOHOS | A WHOLE NEW ROLL
EDITA / HOHO'S
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
BEDROOM
NESTLE / NESCAFE 3IN1 MILKY
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List
A03 Durable Consumer Goods including Automotive
#STAYHOME
AL FUTTAIM HONDA / HONDA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
KITCHEN
HOME CENTRE / HOME CENTRE SALE
HOME CENTRE Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
KINGS & QUEENS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Short List
THE FITTING ROOM
MAF PROPERTIES - CITY CENTRE / CITY CENTRE ALMAZA
FP7 McCANN Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
A06 Consumer Services / Business to Business
THE OFFICE
NATIONAL BANK OF KUWAIT / BANKING
STORYTELLERS Cairo EGYPT RHYME PRODUCTIONS
Cairo
EGYPT
Short List
NOT YOUR USUAL KIND OF BANK
NATIONAL BANK OF EGYPT / E-BRANCH
TNA Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
HOW TO GROW RICH DURING THE PANDEMIC
ENBD / PUBLIC SERVICE AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
B01 Fast Moving Consumer Goods
THE HANDS I'VE NEVER SEEN
MIO / MIO DETERGENTS
RAPP MOROC Casablanca MOROCCO VIDEORAMA
Casablanca
VIDEORAMA
Casablanca
MOROCCO
Short List
SPIDER
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
ANT
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
HOOPOE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
GEESE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
HOHOS TACTICALS | A WHOLE NEW ROLL | COFFEE SHOP
EDITA / FOOD INDUSTRY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
HOHOS TACTICALS | A WHOLE NEW ROLL | TEACHER
EDITA / FOOD INDUSTRY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
B03 Durable Consumer Goods including Automotive
DEAR NEIGHBOR
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES ASTEROIDE FILMS
Curitiba
VOX HAUS
Porto Alegre
BRAZIL
Short List
#STAYHOME
AL FUTTAIM HONDA / HONDA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE BOOK THAT WILL CHANGE YOUR LIFE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES HANZO FILMS
Dubai
OCEANA STUDIOS
Dubai
UNITED ARAB EMIRATES
Silver
KINGS & QUEENS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Bronze
THE MEAL THAT'S EQUIVALENT TO A CUDDLE
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Bronze
THE MEAL THAT'S EQUIVALENT TO A KISS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
Short List
THE MEAL THAT'S EQUIVALENT TO A PECK ON THE CHEEK
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
Short List
THE MEAL THAT'S EQUIVALENT TO HOLDING HANDS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
Short List
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES WONDERFUL PRODUCTIONS
Beirut
LEBANON
Silver
B05 Media / Entertainment
LIGHTS ON
NETFLIX / PARANORMAL
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES FILM PUDDING
Dubai
UNITED ARAB EMIRATES
Short List
B06 Consumer Services / Business to Business
THE BANK-KINK
NATIONAL BANK OF KUWAIT / BANKING
STORYTELLERS Cairo EGYPT RHYME PRODUCTIONS
Cairo
EGYPT
Short List
MY FAMILY IS BETTER THAN YOURS
ETISALAT / HEKAYA
FP7 McCANN Cairo EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Bronze
B07 Not-for-profit / Charity / Government
#SAFETYFORSAFEKEEPERS- BAKLAVA GOT LEGS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Gold
FUNERAL
SAVE THE CHILDREN / AWARENESS FILM
MEMAC OGILVY Amman JORDAN WONDERFUL PRODUCTIONS
Beirut
LEBANON
Short List
B08 Corporate Social Responsibility (CSR) / Corporate Image
HOW TO GROW RICH DURING THE PANDEMIC
ENBD / PUBLIC SERVICE AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Gold
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
C01 Viral Film
THE HANDS I'VE NEVER SEEN
MIO / MIO DETERGENTS
RAPP MOROC Casablanca MOROCCO VIDEORAMA
Casablanca
VIDEORAMA
Casablanca
MOROCCO
Short List
MOLTO MAGNUM - OOZES!
MOLTO / MOLTO MAGNUM
CIRCUS Giza EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
Short List
HOW TO GROW RICH DURING THE PANDEMIC
ENBD / PUBLIC SERVICE AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
E03 Online: Fiction & Non-Fiction
THE MAN WHO COULDN’T HANDLE HIS HANDLE
SAUDI TELECOM COMPANY / NEW TWITTER HANDLE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
THE BIGGEST FAN
NETFLIX / LA CASA DE PAPEL
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
G02 Challenger Brand
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019
ALMOSAFER Riyadh UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES WONDERFUL PRODUCTIONS
Beirut
LEBANON
Short List
G04 Social Behaviour & Cultural Insight
DEAR NEIGHBOR
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES ASTEROIDE FILMS
Curitiba
VOX HAUS
Porto Alegre
BRAZIL
Short List
#STAYHOME
AL FUTTAIM HONDA / HONDA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE HANDS I'VE NEVER SEEN
MIO / MIO DETERGENTS
RAPP MOROC Casablanca MOROCCO VIDEORAMA
Casablanca
VIDEORAMA
Casablanca
MOROCCO
Short List
EVERYDAY ABSURDITY
SWVL / SWVL
WUNDERMAN THOMPSON Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List
G05 Breakthrough on a Budget
THANK YOU RUSSIA
LADA / LADA
TBWA\RAAD Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Grand Prix
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
Bronze
DEAR NEIGHBOR
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES ASTEROIDE FILMS
Curitiba
VOX HAUS
Porto Alegre
BRAZIL
Short List
#STAYHOME
AL FUTTAIM HONDA / HONDA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Short List